Senior Manager BU Innovation - RVAP

Tyson Foods, Inc.•Springdale, AR

About The Position

The Senior Manager, RVAP Innovation manages business activities related to innovation for the Tyson brand or other assigned brands and is responsible for delivering an innovation pipeline. The role develops short- and long-term strategies, product and packaging ideas, and go-to-market approaches to achieve corporate growth and profit, volume, and share objectives. The position focuses primarily on developing RVAP innovation for the club channel while also influencing the overall innovation pipeline. The role influences senior leaders and cross-functional partners across the business unit, R&D, Culinary, Insights, Supply Chain, SS&P, Operations, Finance, and Strategy to support future growth. It requires deep understanding of innovation success factors and the ability to solve problems, collaborate, challenge the status quo, and support strategic decisions, along with knowledge of innovation, marketing, consumer insights, business and brand strategy, and P&L management.

Requirements

Bachelor’s degree required.
At least 6 years of direct product innovation or marketing experience.
Excellent knowledge of innovation, marketing strategy, strategic business analysis, financial planning, and market research fundamentals.
Demonstrated success using consumer knowledge and insights to drive business results.
Experience reporting to senior executives.
Strong communication and presentation skills.
Ability to devise effective solutions in unstructured situations.
Proven ability to manage multiple projects in a dynamic environment.
Strong collaboration skills and demonstrated ability to lead cross-functional teams and direct reports.
Must be willing and able to perform the physical requirements of the job, with or without reasonable accommodation.
Resume required for consideration.

Nice To Haves

MBA or BBA preferred.

Responsibilities

Develop and implement RVAP innovation pipelines and strategies that feed long-range and annual plans and reflect corporate and business-unit goals.
Lead the development and execution of product and packaging innovation projects, including concept development, feasibility validation, product and packaging R&D, business proposals and approvals, project execution, customer sell-in, and in-market performance reviews.
Work with the PMO team and cross-functional partners to advance projects through innovation project management, packaging, and specification systems.
Liaise with corporate functions to ensure business initiatives receive appropriate focus.
Identify growth opportunities using syndicated research and trend data, primary market research, and competitive intelligence.
Develop consumer positioning for innovations that creates value versus competitors and communicate product advantages to consumers.
Collaborate with Insights, R&D, Brand Marketing, and the business unit to identify ideas, plan research and development, screen ideas and food, and optimize offerings for consumer and operator needs with a clear point of difference.
Work with Sales, Analytics, and Marketing to understand innovation forecast accuracy, maximize opportunities, and develop plans that deliver business-unit objectives.
Leverage synergies across retail and foodservice channels to maximize the scale of ideas.
Partner with the PMO organization to ensure compliance with Stagegate process design and supporting systems.