Associate Manager, Campground Center of Excellence

Salesforce•Indianapolis, IN

About The Position

The Associate Manager, Campground Center of Excellence supports the planning and execution of Campground across Salesforce’s global event portfolio, including Dreamforce, Connections, TDX, World Tours, and Tableau Conference. Campground showcases Salesforce products, demos, customer success, and innovation across the Salesforce ecosystem. Reporting to the Director, Strategic Events, this role partners with Campground leads, agencies, product teams, and internal stakeholders to deliver operational excellence before, during, and after events. The position coordinates event planning and expo operations, supports onsite event readiness and improvements, tracks event performance and budgets, and uses AI tools to improve planning and reporting. Onsite travel can account for 30–50% of time during peak spring and fall/winter event seasons.

Requirements

3–5+ years of experience in event planning, experiential marketing, expo or trade show operations, or project coordination.
Familiarity with Salesforce and its audience and products.
Strong organizational skills and ability to manage multiple workstreams in a fast-paced, evolving environment.
Ability to thrive in ambiguity and remain calm under pressure, especially onsite.
Experience managing event budgets and vendor or agency contracts.
Proficiency with Google Workspace or Office, comfort with spreadsheets, and basic data-analysis skills.
Excellent communication and relationship-building skills.
Curiosity about AI and willingness to use it to improve everyday workflows.

Nice To Haves

Experience working with production agencies, event vendors, or creative teams.
Familiarity with large-scale events, trade shows, or experiential environments.
Interest and proficiency in analytics, reporting, and event performance metrics.
Knowledge of the Salesforce ecosystem.

Responsibilities

Support end-to-end planning for Campground experiences across Salesforce events.
Manage timelines, trackers, deliverables, and status documentation.
Coordinate experience inputs, creative requests, product demos, technical needs, content updates, staffing, and equipment lists.
Assist with floorplan reviews, space-planning documentation, and operational-readiness checks.
Connect Campground teams with product marketing, creative and production agencies, research, and partner teams.
Track and route approvals, ensure assets are delivered on time, and support internal communications, meeting cadences, and documentation.
Provide onsite support, including daily walkthroughs, staffing check-ins, signage and demo validation, real-time issue escalation, and gathering live insights for mid-event improvements.
Track and manage scan data and KPIs for each event.
Support budget tracking by maintaining spend trackers, reconciling invoices and purchase orders, and flagging variances or overages to the Manager.
Use AI tools to streamline planning and reporting.
Build recap reports for internal and executive audiences and maintain consistency and accuracy across data sources and event programs.