Associate Manager, Campground Center of Excellence

Salesforce•Indianapolis, IN

23h

About The Position

The Salesforce Strategic Events team is seeking a highly organized, collaborative, and detail-oriented Associate Manager, Campground Center of Excellence to support planning and execution of Campground across Salesforce’s global event portfolio. Campground showcases Salesforce products, demos, customer success, and innovation across the Salesforce ecosystem. The role partners with Campground leads, agencies, product teams, and internal stakeholders to execute expo operations at Salesforce proprietary events and support pre-event, onsite, and post-event planning. The position reports to the Director, Strategic Events. The role supports Campground experiences at Dreamforce, Connections, TDX, World Tours, and Tableau Conference. Responsibilities include managing planning materials and coordination across experience inputs, creative, demos, technical needs, content, staffing, equipment, floorplans, approvals, communications, onsite operations, scan data, KPIs, and budgets. It also uses AI tools to streamline planning and reporting and produces recap reports for internal and executive audiences. Travel may be 30–50% during peak spring and fall/winter event seasons.

Requirements

3–5+ years of experience in event planning, experiential marketing, expo/trade show operations, or project coordination.
Familiarity with Salesforce, its audience, and its products.
Strong organizational skills and ability to manage multiple workstreams in a fast-paced, evolving environment.
Ability to thrive in ambiguity and stay calm under pressure, especially onsite.
Experience managing event budgets and vendor or agency contracts.
Proficiency in Google Workspace or Office, comfort with spreadsheets, and basic data analysis skills.
Excellent communication and relationship-building skills.
Curiosity about AI and willingness to use it to improve everyday workflows.

Nice To Haves

Experience working with production agencies, event vendors, or creative teams.
Familiarity with large-scale events, trade shows, or experiential environments.
Interest and proficiency in analytics, reporting, and event performance metrics.
Knowledge of the Salesforce ecosystem.

Responsibilities

Support end-to-end planning for Campground experiences across Dreamforce, Connections, TDX, World Tours, and Tableau Conference.
Manage timelines, trackers, deliverables, and status documentation.
Coordinate experience inputs, creative requests, product demos, technical needs, content updates, staffing, and equipment lists.
Assist with floorplan reviews, space planning documentation, and operational readiness checks.
Serve as a day-to-day connector between the Campground CoE, product marketing, creative and production agencies, research, and partner teams.
Track and route approvals, ensure assets are delivered on time, and support internal communications, meeting cadences, and documentation.
Provide onsite support at major events, including daily walkthroughs, staffing check-ins, signage and demo validation, real-time issue escalation, and gathering live insights for mid-event improvements.
Track and manage scan data and KPIs for each event.
Support budget tracking by maintaining spend trackers, reconciling invoices and purchase orders, and flagging variances or overages to the Manager.
Use AI tools to streamline planning and reporting, build recap reports for internal and executive audiences, and maintain consistency and accuracy across data sources and event programs.