Associate Instructional Designer

Qualtrics • Reston, VA

7d • Hybrid

About The Position

The Associate Instructional Designer is part of Qualtrics’ global Go-To-Market (GTM) Enablement team, which develops onboarding, role capability, and ongoing education for internal employees and partners in customer-facing roles. The role develops accurate, engaging digital learning content across multiple modalities, with an emphasis on agile, just-in-time resources that keep pace with business and product changes. The position uses AI tools as part of the content design workflow while applying instructional judgment to ensure quality and effectiveness.

The role owns assigned content projects from development through launch, including LMS entry, beta launch, and launch support, with senior instructional designer review at key milestones. It works with subject matter experts to translate complex concepts into learner-friendly content, and collaborates across a global team. The position also maintains and improves the eLearning library using course activity and learner feedback, and builds expertise in experience management, instructional design, and the enablement technology stack.

The role follows Qualtrics’ hybrid work model: employees work from the office three days each week—Mondays, Thursdays, and one additional day selected by the organizational leader—and may work from wherever they choose for the rest of the week. The position is full-time. The Virginia base annual pay transparency range is $67,500–$82,500. A sign-on bonus and restricted stock units may be included in an offer.

Requirements

• 4–5 years of experience in content development, technical writing, or online instructional design.
• Hands-on experience with Articulate 360 (Rise and Storyline) or a comparable authoring tool.
• Working knowledge of at least one enablement or learning platform, such as WorkRamp, Highspot, or WhatFix, and willingness to learn others.
• Comfort designing in Canva or an equivalent visual design tool.
• Demonstrated use of AI tools in a design, content, or media production workflow.
• Ability to convert complex technical information into easy-to-understand formats.
• Outstanding organization and prioritization skills.
• Strong attention to detail and ability to produce high-quality, polished content.
• Comfort working in a shifting environment, raising questions early, adjusting when priorities change, and keeping work moving without waiting to be unblocked.

Nice To Haves

• Knowledge of adult learning theories, Bloom’s Taxonomy, instructional design models, and assessment or testing development.
• Experience making digital learning interactive, engaging, and social.
• Experience designing curricula for defined audiences.
• Video editing experience.
• Experience reporting on digital learning data using WorkRamp reporting, Tableau, or similar tools and applying the findings to design decisions.
• Familiarity with Salesforce.
• Experience with Google distribution lists or comparable audience and distribution management.

Responsibilities

• Develop and launch digital content, emphasizing just-in-time learning that can be produced, published, and updated quickly.
• Create learning content in multiple formats, including e-learning, video, job aids, in-application guidance, and support materials for live sessions.
• Own the end-to-end process and timeline for assigned work, including LMS content entry, beta launch, and launch support, with senior instructional designer review at key milestones.
• Use AI tools to accelerate drafting, scripting, media creation, and quality assurance, applying instructional judgment to published content.
• Interview internal subject matter experts and synthesize concepts.
• Write course content, including explanatory text, video scripts, learning activities, and assessment questions.
• Publicize newly released training through internal and external marketing channels.
• Analyze course activity and feedback to prioritize refinement and enhancement.
• Maintain the eLearning library so content remains current, accurate, and relevant to product features and XM methodologies.
• Research strategies and industry best practices for engaging and interactive learner content.

Benefits

• Annual Qualtrics Experience Program bonus for an experience of the employee’s choosing.
• Medical insurance.
• Dental insurance.
• Vision insurance.
• Life insurance.
• Disability benefits.
• 401(k) with match.
• Paid time off.
• Wellness reimbursement.
• Mental health benefits.
• Experience bonus.
• A sign-on bonus and restricted stock units may be included in an employment offer.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed