Associate Instructional Designer

Qualtrics • Reston, VA

6h • $67,500 - $82,500 • Hybrid

About The Position

The Associate Instructional Designer is part of Qualtrics’ global Go-To-Market (GTM) Enablement team, which provides onboarding, role capability development, and ongoing education for employees and partners in customer-facing roles. The Instructional Design team develops high-engagement learning experiences and accurate digital content across multiple modalities, keeping enablement resources agile and up to date as the business and its products evolve.

The role develops and launches digital learning content, with an emphasis on fast, just-in-time learning. It owns assigned content scopes from planning through LMS entry, beta launch, and launch support, with senior instructional designer review at key milestones. The designer works with internal subject matter experts, applies instructional judgment when using AI tools, and analyzes learning activity and feedback to improve content over time. The position offers coaching from senior instructional designers and exposure to Qualtrics products, customer-facing business functions, and the enablement technology stack.

Requirements

• 4–5 years of experience in content development, technical writing, or online instructional design.
• Hands-on experience with Articulate 360 (Rise and Storyline) or a comparable authoring tool.
• Working knowledge of at least one enablement or learning platform, such as WorkRamp, Highspot, or WhatFix, and willingness to learn other platforms.
• Comfort designing in Canva or an equivalent visual design tool.
• Demonstrated use of AI tools in a design, content, or media production workflow.
• Ability to translate complex technical information into easy-to-understand formats.
• Strong organization and prioritization skills.
• Strong attention to detail and ability to produce polished, high-quality content.
• Comfort working in a changing environment, raising questions early, adjusting as priorities shift, and keeping work moving.

Nice To Haves

• Knowledge of adult learning theories, Bloom’s Taxonomy, instructional design models, and assessment or testing development.
• Experience making digital learning interactive, engaging, and social.
• Experience designing curricula for defined audiences.
• Video editing experience.
• Experience reporting on digital learning data, such as WorkRamp reporting or Tableau, and using it to inform design decisions.
• Familiarity with Salesforce.
• Experience with Google distribution lists or comparable audience and distribution management.

Responsibilities

• Develop and launch digital content, especially just-in-time learning that can be produced, published, and updated quickly.
• Build learning content in multiple modalities, including e-learning, video, job aids, in-application guidance, and support materials for live sessions.
• Own the end-to-end process and timeline for assigned work, including entering content into the LMS, beta launch, and launch support, with senior instructional designer reviews at key milestones.
• Use AI tools to accelerate drafting, scripting, media creation, and quality assurance while applying instructional judgment to published work.
• Interview internal subject matter experts and synthesize concepts.
• Write course content, including explanatory text, video scripts, learning activities, and assessment questions.
• Publicize newly released training through internal and external marketing channels.
• Analyze course activity and learner feedback to prioritize ongoing refinement and enhancement.
• Maintain the e-learning library so content remains current, accurate, and relevant to product features and XM methodologies.
• Research industry best practices and strategies for creating engaging, interactive learning content.

Benefits

• Annual Qualtrics Experience Program bonus for an experience of the employee’s choosing.
• Medical, dental, and vision insurance.
• Life and disability insurance.
• 401(k) with company match.
• Paid time off.
• Wellness reimbursement.
• Mental health benefits.
• Experience bonus.
• A sign-on bonus and restricted stock units may be included in an employment offer.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed