Associate Director, Social Media, Real Estate & Hospitality

M18 • New York, NY

7d • $100,000 - $105,000 • Hybrid

About The Position

M18, a public relations company specializing in hospitality, real estate, and design, is seeking an Associate Director of Social Media to lead social media initiatives for agency clients. The role involves creating, curating, sourcing, and publishing original copy and visual content, scheduling content across platforms, and managing communities daily. The successful candidate will have a record of delivering social marketing results and be able to develop plans from scratch and take ideas from conception through execution.

The Associate Director will serve as the primary point of contact for client accounts, lead social strategy, oversee content calendars and campaign execution, and direct content production and social activations when needed. The role also includes advising clients, partnering with PR teams and creative collaborators, using analytics to guide strategy, and mentoring junior staff.

The position is based in M18’s New York City office, with a hybrid schedule requiring three in-office days per week. The stated salary range is $100,000–$105,000.

Requirements

• Bachelor’s degree and at least 4 years of proven work experience in social media.
• Fluency in social media platforms, including Instagram, TikTok, and Facebook.
• Proficiency with content planning and social media analytics tools, such as Later, Sprout Social, or Dash Hudson.
• Proficiency in Canva, Figma, or Adobe Creative Suite.
• An eye for detail and a strong grasp of high-end brand aesthetics.
• Experience with onsite content creation and post-production edits for platforms such as Instagram Reels.
• Ability to work in a fast-paced environment across multiple clients.
• Does not have a fear of heights, as the role regularly involves construction site tours.

Nice To Haves

• Knowledge of and passion for New York City real estate, hotels, and architecture.
• Enjoyment of pop culture and keeping up with current stories and happenings.

Responsibilities

• Lead client accounts as the primary point of contact, driving social media strategy, presenting recommendations, and ensuring alignment with brand and business goals.
• Oversee content calendars, creative concepts, and campaign timelines to ensure high-quality execution and on-time delivery across platforms.
• Direct content production and social activations as needed, including shoots, influencer partnerships, and creator strategies.
• Manage day-to-day client communications and provide strategic guidance, performance insights, and optimization recommendations.
• Partner with PR teams, content creators, and designers to deliver integrated, cross-channel campaigns.
• Guide reporting and analytics to evaluate performance, identify key takeaways, and inform ongoing strategy.
• Mentor and support junior staff, promoting strong execution and professional growth.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior