Associate Director, Social Media, Real Estate & Hospitality

Orchestra • New York, NY

7d • $100,000 - $105,000 • Hybrid

About The Position

M18, a public relations company specializing in hospitality, real estate, and design, is seeking an Associate Director of Social Media to lead social media initiatives for agency clients. The role involves creating, curating, sourcing, and publishing original copy and visual content; scheduling content across platforms; and managing daily community interactions. The successful candidate will have a record of delivering social marketing results and be able to develop plans from scratch and move ideas from conception through execution.

The position is based in Orchestra’s New York, New York office, with a hybrid schedule requiring three in-office days per week. The Associate Director leads client accounts, directs social strategy and content production, analyzes results, and mentors junior staff. The role collaborates closely with PR teams, creators, and designers to deliver integrated campaigns for real estate, hospitality, and design clients.

Requirements

• Bachelor’s degree.
• At least 4 years of proven work experience in social media.
• Fluency in social media platforms, including Instagram, TikTok, and Facebook.
• Proficiency with content planning and social media analytics tools, such as Later, Sprout Social, or Dash Hudson.
• Proficiency in Canva, Figma, or Adobe Creative Suite.
• An eye for detail and a strong grasp of high-end brand aesthetics.
• Experience with onsite content creation and post-production edits for platforms such as Instagram Reels.
• Knowledge of and passion for New York City real estate, hotels, and architecture.
• Ability to work in a fast-paced environment across multiple clients.
• Enjoyment of pop culture and staying informed about current stories and happenings.
• No fear of heights; the role regularly attends construction site tours.

Responsibilities

• Lead client accounts as the primary point of contact, driving social media strategy, presenting recommendations, and ensuring alignment with brand and business goals.
• Oversee content calendars, creative concepts, and campaign timelines, ensuring high-quality execution and on-time delivery across platforms.
• Direct content production and social activations as needed, including shoots, influencer partnerships, and creator strategies.
• Manage day-to-day client communications, providing strategic guidance, performance insights, and optimization recommendations.
• Partner with PR teams, content creators, and designers to deliver integrated, cross-channel campaigns that strengthen brand narratives.
• Guide reporting and analytics to evaluate performance, highlight key takeaways, and inform ongoing strategy.
• Mentor and support junior staff, ensuring strong execution and professional growth across the team.
• Create, curate, source, and publish original copy and visual content; schedule content across platforms and conduct daily community management.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level