Associate Director, Social Media, Real Estate & Hospitality

Orchestra Internal Job Board•New York, NY

7d•$100,000 - $105,000•Hybrid

About The Position

M18 is seeking an Associate Director of Social Media to lead social media initiatives for agency clients in the hospitality, real estate, and design sectors. The role creates, curates, sources, and publishes original copy and visual content; schedules content across platforms; and manages daily community engagement. The successful candidate can develop social marketing plans from scratch and take ideas from conception through execution. Based in M18’s New York City office, this position follows a hybrid schedule with three days per week in the office. The Associate Director serves as the primary social media contact for client accounts, leads strategy and recommendations, oversees content and campaigns, directs production and activations, and uses reporting and analytics to guide optimization. The role also collaborates with PR teams, creators, and designers and supports the development of junior staff.

Requirements

Bachelor’s degree.
At least 4 years of proven work experience in social media.
Fluency with social media platforms, including Instagram, TikTok, and Facebook.
Proficiency with content planning and social media analytics tools, such as Later, Sprout Social, or Dash Hudson.
Proficiency in Canva, Figma, or Adobe Creative Suite.
An eye for detail and a strong grasp of high-end brand aesthetics.
Experience with onsite content creation and post-production edits for platforms such as Instagram Reels.
Knowledge of and passion for New York City real estate, hotels, and architecture.
Ability to work in a fast-paced environment across multiple clients.
Enjoys pop culture and stays informed about current stories and happenings.
No fear of heights; the role regularly attends construction site tours.

Responsibilities

Lead client accounts as the primary point of contact, driving social media strategy, presenting recommendations, and ensuring alignment with brand and business goals.
Oversee the development of content calendars, creative concepts, and campaign timelines, ensuring high-quality execution and on-time delivery across platforms.
Direct content production and social activations as needed, including shoots, influencer partnerships, and creator strategies.
Manage day-to-day client communications, providing strategic guidance, performance insights, and optimization recommendations.
Partner with PR teams, content creators, and designers on integrated, cross-channel campaigns that strengthen brand narratives.
Guide reporting and analytics to evaluate performance, highlight key takeaways, and inform ongoing strategy.
Mentor and support junior staff, promoting high-quality execution and professional growth across the team.
Create, curate, source, and publish original copy and visual content; schedule content across platforms and manage daily community engagement.