Associate Director, SEO & AI Visibility

Tombras•Atlanta, GA

2d•Hybrid

About The Position

Lead SEO and AI visibility strategy for national, enterprise, and multi-location brands across technical SEO, content SEO, local SEO, and emerging answer-engine optimization programs. Architect modern organic discovery strategies that improve brand visibility across Google Search, AI Overviews, ChatGPT, Gemini, Perplexity, YouTube, Reddit, maps, reviews, and other platforms influencing consumer decision-making. Translate shifting search behavior into actionable client strategies, helping brands adapt to zero-click search, cited-answer environments, and AI-mediated discovery. Build and refine GEO/AEO frameworks focused on semantic clarity, entity optimization, structured content, source credibility, schema, internal linking, and answer-first content architecture. Develop AI-enabled content workflows that improve the speed, consistency, and quality of SEO deliverables, including content briefs, optimization recommendations, page refreshes, FAQ generation, internal linking recommendations, and other scalable workstreams. Ensure AI-assisted workflows are grounded in brand truth, first-party inputs, subject matter expertise, and sound editorial judgment rather than generic, low-value content generation. Partner with Content, Creative, UX, Development, PR, Social, Analytics, and Paid Search teams to improve the broader signals that influence both search rankings and AI citation visibility. Lead technical SEO strategy across crawling, indexation, renderability, schema, canonicals, hreflang, XML sitemaps, redirects, site migrations, internal linking, international architecture, and other core areas of enterprise SEO. Oversee local SEO and reputation programs for multi-location brands, including Google Business Profile optimization, listings consistency, duplicate suppression, ratings and reviews, local landing pages, and hyperlocal visibility. Monitor and analyze brand presence across traditional search and AI-driven experiences, including citations, mentions, answer inclusion, share of voice, and evolving visibility signals by LLM or platform. Help define and socialize new measurement frameworks for organic success, incorporating rankings, traffic, citations, mentions, AI visibility share, branded demand, local actions, and business outcomes. Partner with Analytics and Data Science teams to improve reporting tied to AI visibility, answer-engine exposure, and the changing relationship between visibility and clicks. Lead client presentations, strategic recommendations, reporting discussions, and testing plans with confidence and clarity. Manage workloads and quality across a team of SEO practitioners, providing mentorship, training, feedback, and hands-on support where needed. Contribute to department innovation, process improvement, POV development, and new business opportunities related to modern SEO, AI visibility, GEO, and AEO.

Requirements

8+ years of experience in SEO, with meaningful experience leading enterprise SEO initiatives for large or complex brands.
Strong hands-on expertise in technical SEO, content strategy, local SEO, and organic search performance.
A clear and practical point of view on how AI Overviews, LLMs, answer engines, and generative discovery are changing search.
Experience developing or applying GEO/AEO strategies designed to improve visibility in AI-generated results and answer-first environments.
Experience using AI tools and workflow design to improve SEO productivity, content development, analysis, or execution.
Strong understanding of structured data, semantic search, entity optimization, content architecture, and the signals that influence both search engines and AI retrieval systems.
Ability to think beyond traditional SEO KPIs and help clients adopt smarter measurement frameworks tied to citations, mentions, visibility, discoverability, and business outcomes.
Strong command of enterprise SEO platforms, site crawling tools, analytics tools, and local/listings platforms.
Excellent client communication skills, including the ability to present complex ideas in a clear, concise, and persuasive way.
Strong organizational and team leadership skills, with the ability to manage multiple workstreams and mentor junior team members.
A player-coach mindset with the willingness to stay close to the work, solve hard problems, and push the discipline forward.

Nice To Haves

Experience with BrightEdge, Conductor, Ahrefs, SEMrush, Screaming Frog, Lumar/Deepcrawl, Google Search Console, GA4, and major local listings/reputation platforms.
Experience with multi-location brands, enterprise sites, and international or complex website architectures.
Familiarity with prompt design, retrieval-aware content structuring, entity SEO, schema strategy, and emerging AI visibility tooling.
Experience building scalable SEO or content workflows that combine human strategy with AI assistance.
Experience collaborating closely with paid media, analytics, PR, creative, and content teams in an integrated agency environment.
Familiarity with CMS platforms such as AEM, WordPress, Drupal, Sitecore, or similar enterprise content systems.
Working knowledge of HTML, CSS, JavaScript, and how modern front-end frameworks affect search accessibility and indexation.

Responsibilities

Lead SEO and AI visibility strategy for national, enterprise, and multi-location brands across technical SEO, content SEO, local SEO, and emerging answer-engine optimization programs.
Architect modern organic discovery strategies that improve brand visibility across Google Search, AI Overviews, ChatGPT, Gemini, Perplexity, YouTube, Reddit, maps, reviews, and other platforms influencing consumer decision-making.
Translate shifting search behavior into actionable client strategies, helping brands adapt to zero-click search, cited-answer environments, and AI-mediated discovery.
Build and refine GEO/AEO frameworks focused on semantic clarity, entity optimization, structured content, source credibility, schema, internal linking, and answer-first content architecture.
Develop AI-enabled content workflows that improve the speed, consistency, and quality of SEO deliverables, including content briefs, optimization recommendations, page refreshes, FAQ generation, internal linking recommendations, and other scalable workstreams.
Ensure AI-assisted workflows are grounded in brand truth, first-party inputs, subject matter expertise, and sound editorial judgment rather than generic, low-value content generation.
Partner with Content, Creative, UX, Development, PR, Social, Analytics, and Paid Search teams to improve the broader signals that influence both search rankings and AI citation visibility.
Lead technical SEO strategy across crawling, indexation, renderability, schema, canonicals, hreflang, XML sitemaps, redirects, site migrations, internal linking, international architecture, and other core areas of enterprise SEO.
Oversee local SEO and reputation programs for multi-location brands, including Google Business Profile optimization, listings consistency, duplicate suppression, ratings and reviews, local landing pages, and hyperlocal visibility.
Monitor and analyze brand presence across traditional search and AI-driven experiences, including citations, mentions, answer inclusion, share of voice, and evolving visibility signals by LLM or platform.
Help define and socialize new measurement frameworks for organic success, incorporating rankings, traffic, citations, mentions, AI visibility share, branded demand, local actions, and business outcomes.
Partner with Analytics and Data Science teams to improve reporting tied to AI visibility, answer-engine exposure, and the changing relationship between visibility and clicks.
Lead client presentations, strategic recommendations, reporting discussions, and testing plans with confidence and clarity.
Manage workloads and quality across a team of SEO practitioners, providing mentorship, training, feedback, and hands-on support where needed.
Contribute to department innovation, process improvement, POV development, and new business opportunities related to modern SEO, AI visibility, GEO, and AEO.