Associate Director of SEO & AI Growth Strategy

The Digital Stronghold • San Francisco, CA

2d • Remote

About The Position

The Digital Stronghold is seeking a senior individual contributor to own organic search and AI-driven discovery across its portfolio of consumer apparel and accessories brands: Boston Scally, Taylor Stitch, The Tie Bar, Pedal Mafia, and Glade Optics. Reporting to the SVP of Consumer Marketing, this person will set search strategy and standards, identify the highest-impact opportunities, and partner with brand teams and Product & Technology to deliver results.

The role focuses on growing profitable, scalable organic search and AI-referred traffic for each brand. It includes creating brand-specific roadmaps and a shared portfolio backlog, maintaining technically sound and discoverable websites, improving how product, collection, and editorial content performs in search and AI-generated answers, monitoring brand representation in AI responses, and sharing successful practices across the portfolio.

Requirements

• At least 8 years of SEO and search marketing experience, ideally in ecommerce, with a track record of growing organic revenue.
• Experience supporting multiple brands or sites, in-house or at an agency.
• Strong technical SEO skills, including Shopify experience.
• Experience with Google Search Console, GA4, and a major SEO platform.
• Ability to write clear requirements for engineers and influence teams without direct authority.
• Strong analytical skills and ability to turn data into clear recommendations for executives.
• Curiosity about how AI is changing discovery and eagerness to test new approaches.

Nice To Haves

• Ecommerce experience.
• Experience supporting multiple brands or sites, in-house or at an agency.

Responsibilities

• Grow organic search and AI-referred traffic into profitable, scalable acquisition channels for every brand, and set targets with brand leaders.
• Build a search and discovery roadmap for each brand, prioritize it by revenue impact, and manage a shared backlog across the portfolio.
• Keep each brand’s site technically sound and easy for search engines and AI systems to understand, including crawlability, structured data, site speed, and migrations.
• Improve collection pages, product pages, and editorial content for search results and AI-generated answers in partnership with brand, merchandising, and copy teams.
• Track how each brand appears in AI answers, address gaps and inaccuracies, and test new approaches as search changes.
• Create a shared playbook and spread successful practices across brands.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed