Director, SEO

Adelphi Group•New York, NY

1d•$90,000 - $215,000•Hybrid

About The Position

The SEO Director serves as the primary day-to-day client contact on assigned accounts and leads the development and execution of SEO and Generative Engine Optimization (GEO) programs that address clients’ strategic business objectives. The role requires deep knowledge of traditional and AI-powered search, helping clients improve organic visibility across search engines, AI assistants, and emerging discovery platforms. The Director also builds and develops strong SEO/GEO teams and oversees delivery of high-quality strategies and programs. The position leads SEO/GEO strategy, client relationships, performance measurement, and collaboration with partner agencies and internal disciplines. It also advances GEO initiatives through AI visibility audits, prompt and topic analysis, content optimization, technical AI readiness, third-party influence strategies, and experimentation with emerging tactics and measurement approaches. The Director develops team capabilities, supports business development, and drives efficient, consistent account workflows.

Requirements

Bachelor's degree or equivalent professional experience.
At least 8 years of experience in SEO, digital marketing, analytics, content strategy, or related disciplines, including significant hands-on SEO experience.
Strong understanding of traditional SEO fundamentals, including technical SEO, content optimization, keyword research, site architecture, and authority building.
Demonstrated knowledge and practical experience with GEO and brand visibility across AI-powered search experiences such as ChatGPT, Google AI Overviews/AI Mode, Perplexity, and Gemini.
Understanding of AI search optimization techniques, including prompt research, AI visibility measurement, content optimization for LLM discovery, technical AI accessibility, and third-party citation strategies.
Ability to evaluate SEO and GEO performance, identify meaningful trends, and translate data into compelling insights and business recommendations.
Experience with SEO platforms such as Semrush, Ahrefs, BrightEdge, Screaming Frog, Botify, or similar tools.
Familiarity with AI search monitoring and analytics platforms such as Profound, Evertune, Bluefish, Scrunch AI, or similar tools.
Proficiency with web analytics and search performance platforms, including Google Analytics 4, Google Search Console, and Adobe Analytics.
Proven ability to collaborate with and influence clients, partner agencies, and cross-functional stakeholders.
Experience growing, managing, and inspiring teams, with strong leadership and operational management skills.
Strong presentation, communication, and storytelling skills, especially when explaining complex search and AI concepts to nontechnical audiences.
Curiosity and commitment to staying current with evolving SEO/GEO practices, technologies, and industry developments.
Strong organizational skills, attention to detail, and comfort working with data.
Proficiency in Microsoft Office, particularly PowerPoint and Excel.

Nice To Haves

Hands-on experience developing and executing GEO strategies for enterprise brands.
Experience with AI visibility audits, prompt tracking, competitive benchmarking, and LLM citation analysis.
Familiarity with structured data, JavaScript rendering, technical crawling, and AI bot accessibility.
Experience integrating SEO/GEO with content, PR, social, and other marketing disciplines.
Familiarity with AI tools and automation to improve research, analysis, reporting, and operational efficiency.
Experience with search advertising platforms, including Google Ads.
Working knowledge of HTML, CSS, JavaScript, Python, R, or similar technologies.
Experience with Asana or comparable project management platforms.

Responsibilities

Participate in strategic SEO/GEO planning and execution.
Develop a deep understanding of clients’ businesses and how SEO and GEO support their objectives.
Lead integrated SEO/GEO strategies across traditional search engines and AI-powered discovery platforms.
Ensure consistent application of SEO/GEO best practices, including technical optimization, content strategy, and off-site authority building.
Own SEO/GEO program performance, measurement, and achievement of client goals.
Present, explain, and sell strategies and recommendations to clients.
Provide thought leadership on AI search, LLM-driven discovery, and emerging optimization opportunities.
Identify growth opportunities and partner with VP/SVP leadership to upsell and cross-sell services.
Lead GEO initiatives, including AI visibility audits, prompt and topic analysis, content optimization, technical AI readiness, and third-party influence strategies.
Translate AI search performance data into actionable insights and recommendations to improve brand visibility, relevance, and inclusion in AI-generated responses.
Identify opportunities to strengthen brand authority and content discoverability across AI search platforms.
Partner with Content, Technical SEO, PR, Analytics, and other disciplines to execute integrated GEO strategies.
Drive test-and-learn initiatives to evaluate emerging GEO tactics, tools, and measurement approaches.
Serve as the relationship liaison among clients, partner agencies, and the SEO/GEO practice, integrating organic search into key initiatives early and consistently.
Develop client and partner agency presentations with VP/SVP leadership and contribute to enterprise-level strategy.
Support external business development and marketing initiatives, including pitches, proposals, and case studies.
Set expectations, provide feedback, mentor, and develop team members.
Build team capabilities across SEO fundamentals, GEO methodologies, emerging technologies, and analytical tools.
Cascade agency updates and keep the team informed about evolving priorities and best practices.
Identify and execute testing and innovation opportunities with the team.
Ensure team access to tools, training, and resources, including SOURCE training, proprietary search tools, third-party SEO/GEO platforms, and productivity software.
Drive operational excellence and workflow efficiency across accounts.
Oversee day-to-day use of Asana and implementation of SOURCE guides.