Associate Director, Promotion & Fan Engagement - W Soccer & Softball
About The Position
Plan and develop daily business functions for various departments within the athletic organization. Ensure the athletic organization maintains a favorable public and stakeholder perception while fulfilling the organization's strategic mission. Direct oversight of the Promotions and Fan Engagement efforts for assigned sports. Create, implement, and analyze marketing plans for assigned sports. Write and distribute game scripts for assigned sports. Manage the execution of game scripts for assigned sports and serve as the point person for game production. Assist with the development of promotional materials, promotional giveaway items, social media content, and video board content. Coordinate efforts with external operations staff, Red Raider Sports Properties, coaching staffs, the Texas Tech Spirit Program, and the Goin' Band to ensure successful game-day execution and maximize fan engagement opportunities. Collaborate with Red Raider Sports Properties to fulfill revenue-generating sponsored promotions while creating an engaging fan experience. Assist with the creation of advertising content for assigned sports, including emails, social media, in-venue signage, radio, billboards, digital advertising, and other marketing platforms as applicable. Work all home Texas Tech Football games in role as assigned by the Assistant Athletic Director of Promotions & Fan Engagement. Coordinate various student outreach initiatives on campus. Coordinate the scheduling of national anthem performers and in-game host talent for assigned sports. Collaborate with team members to develop new marketing ideas. Assist with execution at various Texas Tech Athletics events as needed. Perform other job duties and any other responsibilities as assigned by the Assistant Athletics Director of Promotions & Fan Engagement. Comply with all NCAA, Big 12 Conference, and Texas Tech University rules, regulations, and policies.
Requirements
- Bachelor's degree in a related field plus three years related experience; OR a combination of related education and/or experience to equal seven years.
Responsibilities
- Plan and develop daily business functions for various departments within the athletic organization.
- Ensure the athletic organization maintains a favorable public and stakeholder perception while fulfilling the organization's strategic mission.
- Direct oversight of the Promotions and Fan Engagement efforts for assigned sports.
- Create, implement, and analyze marketing plans for assigned sports.
- Write and distribute game scripts for assigned sports.
- Manage the execution of game scripts for assigned sports and serve as the point person for game production.
- Assist with the development of promotional materials, promotional giveaway items, social media content, and video board content.
- Coordinate efforts with external operations staff, Red Raider Sports Properties, coaching staffs, the Texas Tech Spirit Program, and the Goin' Band to ensure successful game-day execution and maximize fan engagement opportunities.
- Collaborate with Red Raider Sports Properties to fulfill revenue-generating sponsored promotions while creating an engaging fan experience.
- Assist with the creation of advertising content for assigned sports, including emails, social media, in-venue signage, radio, billboards, digital advertising, and other marketing platforms as applicable.
- Work all home Texas Tech Football games in role as assigned by the Assistant Athletic Director of Promotions & Fan Engagement.
- Coordinate various student outreach initiatives on campus.
- Coordinate the scheduling of national anthem performers and in-game host talent for assigned sports.
- Collaborate with team members to develop new marketing ideas.
- Assist with execution at various Texas Tech Athletics events as needed.
- Perform other job duties and any other responsibilities as assigned by the Assistant Athletics Director of Promotions & Fan Engagement.
- Comply with all NCAA, Big 12 Conference, and Texas Tech University rules, regulations, and policies.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
