Associate Director, Paid Social

Adelphi Group•New York, NY

3d•$120,000 - $130,000•Hybrid

About The Position

The Associate Director, Paid Social is a strong strategic contributor with the ability to provide social thought leadership, strategic and data-driven recommendations, and manage a team of social buyers across a complex client with multiple lines of business or multiple clients. This role will strengthen and broaden client relationships by applying paid social expertise to the client’s business to drive results and ensure the client is up to date with the social industry. The Associate Director will drive the social process across teams and clients, ensuring all paid social recommendations and strategy are closely integrated with other disciplines and the social team is working together in support of the business. The Associate Director should have a mastery of the paid social industry and how this channel integrates and influences other channels.

Requirements

Substantial experience in account management, planning, and/or performance media experience.
Very strong experience in developing robust, creative, and innovative paid social / native advertising / content marketing programs – in excess of $1mm annually.
Strong understanding of cross channel planning, demonstrating strong coordination of digital and offline media efforts.
Extensive experience writing and presenting relevant information.
Understanding of marketing and communications process, and ability to execute streamlined processes across clients, media partners, and other agencies.
Demonstrated ability to grow junior talent and help develop team skills / careers.
Knowledge of all social platforms a must. This includes understanding of buying & reporting within platforms at this level for QA and training for teams.

Nice To Haves

Agency experience preferred.

Responsibilities

Understands client goals and business needs and acts as a strategic partner to provide insightful, innovative, and data-driven paid social recommendations.
Provides strategic recommendation for media budget allocation and managing partner endeavors, negotiation deals or ensuring agency rates are applied.
Oversees all elements of social campaigns to ensure executional excellence, implementation of best practices, and channel innovation.
Provide guidance on new Paid Social opportunities as the subject matter expert for all assigned clients, translating industry jargon and concepts for clients and internal stakeholders to understand and champion.
Evolves team process and aligns and ensures the paid social strategy and team is working with other channel disciplines in support of the assigned clients; Key participant in strategic media planning and execution.
Plays an active role in conflict resolution. Identifies, manages, and resolves problems before they escalate.
Ultimately responsible to ensure billing and budget accuracy troubleshooting issues and escalating if needed.
Serve as a resource for Managers, Senior Associates and Associates for advice and counsel as well as career development, training and motivating the team.
Oversee Asana for task management and team collaboration.
Responsible for QA of initial campaign build outs (ensure tracking, budgets, audiences, creatives, and timing are correct).
Oversee client budgets to ensure plans do not exceed Media Authorizations; Responsible for reporting budget plans and commissions to internal finance teams.
Directly manages Managers as well as Sr. Associates and Associates, depending on team structure.
Ensures Managers new to managing employees are providing actionable feedback and help set goals and identify growth opportunities for the team.
Provides mentorship, client management guidance and ensures a positive working environment across the team.
Shares best practices and shortcuts learned through industry experience.
Delegate and manage workload to ensure fairness and growth opportunities. Helps other members of the team and lets junior members’ shine.
Share input for promotions, oversee performance improvement plans/on track plans, keep department leads updated with wins and watchouts.