Associate Director of Student Recruitment & Enrollment Operation

KIPP Public Schools Northern California•Oakland, CA

8d•$104,000 - $127,000•Hybrid

About The Position

The Associate Director of Student Recruitment & Enrollment Operations drives key recruitment and enrollment initiatives across KIPP NorCal, ensuring schools have the systems, tools, and field support needed to meet enrollment goals. Reporting to the Director of Student Recruitment & Enrollment, this role owns defined enrollment Key Results, oversees high-stakes lottery and registration processes, drives applicant-to-student conversion and internal matriculation initiatives, and manages and develops a team of three recruitment staff. In this role, you own a defined set of department Key Results and decide how to achieve them. You escalate trade-offs that require your Director's authority. People management is role-specific at this level and described in Core Responsibilities below.

Requirements

5+ years of operational leadership experience, including a proven track record of designing and executing field recruitment strategies, grassroots outreach, or community-focused pipeline strategies that drive volume and convert prospects.
3+ years of professional experience directly managing, developing, and coaching a team of direct reports, with a demonstrated ability to build a high-performing, collaborative culture.
Bachelor's degree required.
Advanced proficiency in managing high-stakes student databases (ideally with hands-on SchoolMint execution), alongside strong analytical skills to interpret complex datasets and translate metrics into proactive operational pivots.
Deep knowledge of grassroots community outreach, field recruitment, or sales tactics, with a proven ability to design culturally responsive strategies that build and convert localized pipelines.
Exceptional interpersonal skills with a track record of building trust with regional executives and school leaders, effectively communicating enrollment pacing, and aligning diverse stakeholders around shared operational timelines.
Must have a valid CA driver’s license and access to a reliable vehicle for work-related travel
Ability to manage competing priorities, concentrate for sustained periods, analyze complex information, and make decisions under normal work pressures

Nice To Haves

Fluency in spoken and written Spanish is strongly preferred.
Prior experience working within a Charter Management Organization (CMO) or a deep familiarity with the public charter school landscape, compliance mandates, and local authorization processes.
Familiarity with broader marketing operations ecosystems or customer relationship management (CRM) systems (such as Salesforce, HubSpot, or Marketo) that interface with core enrollment databases.

Responsibilities

Coaches and develops a team of three Stockton-based recruitment staff, establishing clear goals and performance expectations and holding the team accountable for recruitment outcomes across the Stockton sub-region and schools.
Drives implementation of localized field recruitment strategies and grassroots outreach plans, aligning team capacity and tactics with school-specific enrollment goals and community context.
Uses field productivity and pipeline data to identify performance gaps, adjust staff deployment and recruitment tactics, and improve progress toward enrollment goals.
Oversees annual application, lottery, seat-offer, and registration processes across KIPP NorCal schools, ensuring accurate execution, regulatory compliance, data integrity, and a consistent family experience.
Drives applicant-to-student conversion by designing and implementing consistent follow-up systems, monitoring conversion performance, and adjusting approaches to improve enrollment yield.
Designs and drives internal middle-to-high school matriculation strategies to ensure current 8th-grade families persist within the network's high school ecosystem.
Deploy multi-audience engagement plans targeting middle school students, 7th/8th-grade staff, and parents to maximize high school retention.
Establish progress-monitoring benchmarks for matriculation pacing to proactively identify schools needing additional targeted intervention and campaign support.
Develop and refine the operational frameworks, tools, and SOPs required to run efficient, scalable enrollment processes across all regions.
Analyze and track real-time lead, applicant, and registration data to build comprehensive progress reports for regional executives and the Director.
Formulate data-driven recommendations to pivot recruitment tactics when regions are pacing behind enrollment targets, ensuring a proactive response to changing market demands.
Aligns with Principals and School Operations Managers to understand unique neighborhood dynamics and effectively communicate enrollment pacing.
Coaches recruitment staff to strengthen community partnerships and outreach approaches that expand localized recruitment pipelines.
Collaborate with Regional Support Office teams—including Regional Operations, Data, Communications, and Finance—to align system workflows and campaign rollouts with organizational capacity and fiscal goals.