Director of Student Recruitment

Charter School Associates Inc•Margate, FL

About The Position

The Director of Student Recruitment leads and executes strategies to attract and enroll a diverse and talented student body. The role oversees recruitment campaigns and outreach initiatives, collaborates with academic departments and external partners to strengthen the institution’s visibility and appeal, and analyzes enrollment data and market trends to optimize recruitment efforts and align them with institutional goals. The Director also leads and supports a team of recruitment professionals. This position contributes to shaping the future student community and advancing the institution’s mission through strategic enrollment management.

Requirements

  • Bachelor’s degree in Education, Marketing, Business Administration, or a related field.
  • At least 5 years of experience in student recruitment, admissions, or enrollment management.
  • Proven leadership experience managing teams and driving recruitment initiatives.
  • Strong understanding of higher education enrollment trends and student demographics.
  • Excellent communication, interpersonal, and organizational skills.

Nice To Haves

  • Master’s degree in Higher Education Administration, Marketing, or a related discipline.
  • Experience in diverse educational environments with a focus on inclusive recruitment.
  • Proficiency with CRM and enrollment management software.
  • Demonstrated success in digital marketing and social media strategies for recruitment.
  • Experience managing budgets and vendor relationships.

Responsibilities

  • Develop and implement student recruitment strategies to meet enrollment targets and diversity goals.
  • Manage and mentor the student recruitment team, fostering a collaborative, high-performance work environment.
  • Coordinate outreach activities, including campus visits, college fairs, high school partnerships, and digital marketing campaigns.
  • Analyze recruitment data and market trends to inform decisions and improve recruitment processes.
  • Collaborate with academic departments, admissions, marketing, and external organizations on cohesive recruitment messaging and initiatives.
  • Oversee the recruitment activities budget and ensure efficient allocation of resources.
  • Represent the institution at recruitment events and build relationships with prospective students, families, and educational partners.
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