Associate Director of Demand Generation

CluePoints • ,

22d

About The Position

CluePoints is hiring an Associate Director of Demand Generation to join its Marketing team. The role leads the demand generation engine and turns go-to-market priorities into programs that build qualified pipeline and new-logo opportunities. The Associate Director works closely with Sales, Commercial Operations, and an agency partner, and reports to the VP Marketing.

The position owns integrated demand campaigns, marketing automation, funnel measurement, and budget management across Strategic, Enterprise, and Mid-Market segments. It also leads the digital agency relationship and uses AI and automation to improve execution, with responsibility for recruiting and coaching a future Demand Generation Specialist.

CluePoints is a fast-growing technology scale-up providing Risk-Based Quality Management (RBQM) and Data Quality Oversight software for clinical trials. Its international team is guided by the values of Care, Passion, and Smart Disruption.

Requirements

• At least 8 years of experience in demand generation or performance marketing, including at least 2 years leading people or programs in B2B SaaS or technology.
• Track record of owning marketing-sourced pipeline and qualified opportunity targets in a sales-assisted environment with complex buying cycles.
• Hands-on experience with HubSpot or Marketo and Salesforce, including workflows, scoring, lead lifecycle, and attribution.
• Strong funnel analytics and budget management skills.
• Practical examples of using AI or automation to improve results.
• Experience managing digital agencies and coaching marketing team members.
• Strong stakeholder communication skills.

Nice To Haves

• Experience marketing clinical trial technology, eClinical software, CRO services, or life sciences SaaS, and familiarity with RBQM.
• Experience building a demand generation team and running programs across global or regional markets.
• Familiarity with intent, enrichment, and sales engagement tools, and sales methodologies such as MEDDPICC.

Responsibilities

• Translate go-to-market priorities into segmented demand plans with defined audiences, channels, budgets, and pipeline targets across Strategic, Enterprise, and Mid-Market segments.
• Build and optimize integrated campaigns across email, paid and organic search, social, content, webinars, and events, collaborating with the agency partner and Brand & Content team.
• Own marketing automation in HubSpot and work with Sales and Commercial Operations on lead scoring, routing, and Salesforce integration to support smooth handoffs to Sales.
• Own the demand generation scorecard and budget, report on qualified pipeline, conversion, and cost per opportunity, and shift investment based on results.
• Lead the digital agency relationship by setting clear briefs, priorities, and performance expectations.
• Use AI and automation to improve execution.
• Recruit and coach a future Demand Generation Specialist.

Benefits

• Comprehensive health plans (HDHP, PPO, HMO), with CluePoints covering 90% of employee premiums and 70% of dependent premiums.
• Health Savings Account contributions of $25 per employee or $50 per family per month.
• Flexible Spending Accounts and pre-tax commuter benefits.
• Life, AD&D, and disability insurance, 100% employer-paid.
• 401(k) with up to 4.5% employer match.
• Access to voluntary benefits, including Critical Illness, Accident, Legal, and Identity Theft protection.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed