Associate Director Media AMP
About The Position
The Associate Director Media drives media strategy for digital channel initiatives, including direct partnerships, programmatic media buying, paid social, and paid search, while managing a team responsible for executing complex programs. The role requires a self-starter who is highly organized, detail-oriented, and motivated, with the ability to manage multiple priorities, client expectations, timelines, and coordination among resources. The position supports innovation and thought leadership for the company's media channel, the growth of the media practice and clients’ businesses, and effective, high-quality campaign delivery. The role works with delivery teams, publishers, and cross-functional departments; oversees RFP direction, account records and finances, and campaign reconciliation; and may authorize client refunds when appropriate. It includes direct-report management and may include guidance and mentoring of indirect reports. The work is performed primarily in an office environment. Travel is an essential duty, with travel up to 30%; driving is not an essential duty. The job is described as sedentary, typically requiring extended sitting, telephone use, computer data entry, and potentially lifting up to 10 pounds.
Requirements
- Bachelor's degree required; equivalent experience is also mentioned in the summary qualifications.
- At least 8 years of experience in media at an agency.
- Previous success planning, developing, and managing digital media campaigns for brands or products.
- Strong understanding of awareness and performance digital media channels and strategies, including display, mobile, video, paid search, programmatic, and social media.
- Ability to analyze data and deep understanding of measurement practices, third-party measurement companies, and web analytics.
- Demonstrated ability to meet tight deadlines while juggling multiple projects simultaneously.
- Proven client-service orientation and strong written and verbal communication skills, including presentation skills.
- Ability to perform consistently under pressure in a fast-paced environment, both independently and as part of a team.
- Exceptional organizational and time-management skills.
- Demonstrated interest in emerging technologies and digital marketing trends.
Nice To Haves
- Experience with DoubleClick and other third-party tracking solutions.
- Experience with self-serve programmatic DSPs, DFA, and Facebook UI/FBX.
Responsibilities
- Drive innovation and thought leadership of the company's media channel.
- Collaborate with delivery teams to ensure quality and timely deliverables.
- Assume responsibility for the growth and vitality of the media practice and clients’ businesses.
- Develop and/or approve RFP direction that guides publishers in devising innovative approaches to campaign objectives and delivering value.
- Ensure accurate record keeping and finances on all accounts.
- Work with cross-functional departments to ensure flawless execution.
- Review final campaign reconciliation and authorize client refunds when appropriate.
- Hire, retain, train, coach, guide, direct, and develop direct reports using company-wide processes, tools, and resources.
- Delegate work and provide guidance, direction, and mentoring to indirect reports as needed.
Benefits
- Medical, dental, vision, and life insurance benefits.
- 401(k) with company match.
- Training and career development.
- Generous paid time off.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
