Associate Director Media AMP

Advantage Sales & Marketing dba Advantage Solutions•Boston, MA

About The Position

The Associate Director Media drives media strategy for digital channel initiatives, including direct partnerships, programmatic media buying, paid social, and paid search. The role manages a team responsible for executing complex programs and is accountable for the growth and vitality of the media practice and clients’ businesses. The position requires strong organization, attention to detail, motivation, and the ability to manage competing priorities, client expectations, timelines, and coordination across resources. The role works with delivery teams and cross-functional departments to ensure quality, timely, and effective execution. It also develops or approves RFP direction, oversees account records and finances, and reviews campaign reconciliations, authorizing client refunds when appropriate. Travel is an essential function and may be up to 30%; driving is not an essential function. Work is performed primarily in an office environment.

Requirements

Bachelor’s degree or equivalent experience.
At least 8 years of media experience at an agency.
Strong understanding of awareness and performance digital media channels and strategies, including display, mobile, video, paid search, programmatic, and social media.
Previous success planning, developing, and managing digital media campaigns for brands or products.
Ability to analyze data and a deep understanding of measurement practices, third-party measurement companies, and web analytics.
Demonstrated ability to meet tight deadlines while managing multiple projects simultaneously.
Strong client-service orientation and written and verbal communication skills, including presentation skills.
Ability to perform consistently under pressure in a fast-paced environment, both individually and as part of a team.
Exceptional organizational and time-management skills.
Demonstrated interest in emerging technologies and digital marketing trends.
Ability to sit for extended periods (66% or more of the day), hear the telephone, enter data on a computer, and potentially lift up to 10 pounds.

Nice To Haves

Experience with DoubleClick and other third-party tracking solutions.
Experience with self-serve programmatic DSPs, DFA, Facebook UI, and FBX.

Responsibilities

Drive innovation and thought leadership for the company’s media channel.
Collaborate with delivery teams to ensure the quality and timeliness of deliverables.
Take responsibility for the growth and vitality of the media practice and clients’ businesses.
Develop and/or approve RFP direction to help publishers devise innovative approaches to campaign objectives and value delivery.
Ensure accurate record keeping and finances on all accounts.
Work with cross-functional departments to support flawless execution.
Review final campaign reconciliations and authorize client refunds when appropriate.
Hire, retain, train, coach, guide, direct, and develop direct reports using company processes, tools, and resources.
May delegate work and provide guidance, direction, and mentoring to indirect reports.