Associate Director, Marketing
About The Position
The Associate Director, Marketing will own the pre-launch brand foundation for cemsidomide in multiple myeloma, including market definition, positioning, and early launch planning. This hands-on role translates clinical data into a clear strategic story and partners closely with Medical Affairs, Clinical Development, Market Access, and Corporate Communications. Because cemsidomide is investigational, external activity must be non-promotional and comply with pre-approval guidelines. The position offers an opportunity to help build C4T’s commercial function as one of its first dedicated commercial hires. The role leads messaging development and testing, selects and manages C4T’s first marketing agency of record, and plans physician advisory boards to gather customer insights. It also tracks the multiple myeloma competitive landscape, leads congress coverage and competitive readouts, and owns corporate and disease-awareness booth presence at major hematology and oncology congresses.
Requirements
- Bachelor’s degree in life sciences, business, or a related field.
- At least eight years of experience in the pharmaceutical or biotechnology space, including at least five years in product or brand marketing.
- Oncology marketing experience.
- Hands-on experience translating corporate and departmental strategy into marketing execution, with a strong sense of independence.
- Working knowledge of pre-approval compliance and the Medical/Legal/Regulatory review process.
- Ability to read and communicate clinical trial data accurately and confidently.
Nice To Haves
- MBA or advanced scientific degree such as PharmD, PhD, or MS.
- Hematologic malignancies experience, especially multiple myeloma experience, ideally on a launch or pre-launch team.
- Experience at a small or emerging biotech building processes from scratch.
- Familiarity with the healthcare professional community.
Responsibilities
- Lead development of disease-state messaging for multiple myeloma, translating clinical data into clear, compliant narratives.
- Run message testing with hematologist-oncologists, community oncologists, and other customers, and refine messages as data mature.
- Build and maintain the core messaging platform and ensure consistent use across venues and audiences.
- Take materials through Medical/Legal/Regulatory review while ensuring a clear understanding of pre-approval compliance.
- Lead the search for C4T’s first marketing agency of record by defining requirements, developing the RFP, running pitches, and recommending a partner.
- Onboard the selected agency by briefing it on the disease area, science, and compliance expectations, and establishing ways of working, review cadence, and scopes of work.
- Manage the agency day to day, including budgets, timelines, and deliverable quality.
- Plan and run advisory boards with KOLs and community physicians in partnership with Medical Affairs.
- Set advisory board objectives, design discussion guides, select participants, and manage vendor logistics.
- Synthesize advisory board findings into recommendations and share them with cross-functional and senior leadership.
- Track the multiple myeloma landscape, including next-generation IKZF1/3 degraders, BCMA- and GPRC5D-directed bispecifics, CAR-T, and anti-CD38 regimens.
- Lead congress coverage and competitive readouts at key meetings.
- Deliver regular competitive intelligence updates and assess implications for cemsidomide’s development and messaging.
- Own C4T’s corporate and disease-awareness booth presence at major hematology and oncology congresses.
- Lead booth concept, design, and content with the agency, Medical Affairs, and exhibit vendors, ensuring content is non-promotional and approved.
- Manage booth logistics, staffing, budget, and post-congress performance reviews.
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What This Job Offers
Job Type
Full-time
Career Level
Director
