Associate Director, Marketing

MSD•North Wales, PA

2d•$142,400 - $224,100•Hybrid

About The Position

We are seeking an Associate Director, U.S. Marketing, Crohn’s Disease HCP Strategy, to help shape the foundational launch strategy for a high-priority opportunity in a highly competitive and evolving marketplace. This highly visible role offers the opportunity to influence how the company establishes itself in Crohn’s disease, defines meaningful engagement with HCPs, and enables launch readiness. The ideal candidate is a strategic, data-driven marketer who thrives in ambiguity, brings strong problem-solving skills, collaborates effectively across functions, and acts with urgency to advance critical business priorities. The role reports to the Director of CD Marketing and works closely with global and cross-functional partners. This is a hybrid role based in Upper Gwynedd, Pennsylvania, with an expectation of working on-site three days per week. The position requires 10% travel. The salary range for the primary location is $142,400–$224,100, and the successful candidate will be eligible for an annual bonus and long-term incentive, if applicable.

Requirements

Bachelor’s degree or equivalent (BA/BS).
At least 5 years of experience in healthcare, pharmaceutical, biotechnology, or a related industry, including strategic marketing, brand management, or customer strategy.
Demonstrated experience developing and executing HCP promotional resources and tactics.
Strong strategic thinking, problem-solving, analytical, and planning skills, including the ability to translate market insights, customer understanding, and data analytics into clear action.
Proven cross-functional leadership and project management skills, including influencing without direct authority, operationalizing priorities, and navigating complex, matrixed organizations with urgency and focus.
Excellent communication, presentation, and cross-functional stakeholder engagement skills.
Understanding of omnichannel marketing, including digital and non-digital customer engagement channels.
High integrity, business agility, and a growth mindset.
Required skills listed in the posting include adaptability, advertising campaign development, agile methodology, creative campaign development, decision making, digital analytics, marketing budget management, marketing strategy implementation, market research, people leadership, pharmaceutical industry, pricing strategies, principles of marketing, product lifecycle management (PLM), and strategic thinking.

Nice To Haves

Product launch experience in a highly competitive or crowded therapeutic market.
Experience in Gastroenterology, Immunology, or Specialty Biologics.
Awareness and understanding of U.S. commercial and regulatory requirements, including promotional review processes.
Agency partnership and vendor management experience.
MBA or equivalent advanced degree.

Responsibilities

Shape foundational HCP strategy for Crohn’s disease, using the L3 marketing framework, primary market research, digital insights, and data analytics to inform launch-critical strategic choices.
Lead strategic design and development of launch-ready promotional resources and manage end-to-end OPDP submission to support impactful HCP engagement at launch.
Lead development of an HCP sampling strategy to support appropriate product experience, customer education, and launch execution.
Align with Field Strategy & Execution to translate strategic imperatives into field-ready priorities, resources, and execution guidance.
Partner with the Consumer Strategy Team so HCP insights inform consumer activation planning and contribute to a cohesive customer experience across audiences.
Collaborate across Immunology Customer Agile Teams to drive brand cohesion, align on key decisions, and coordinate launch readiness.
Manage the HCP budget and trimester planning process to align resources with the highest-impact launch priorities.