Associate Director, Market Research and Analytics - Specialty Business Franchises
About The Position
The Associate Director of Marketing Research & Analytics designs, implements, manages, analyzes, and communicates marketing research and analytics initiatives for assigned franchises and brands. The role derives high-impact learnings from qualitative and quantitative primary and secondary research, behavioral analytics, market intelligence, and internal stakeholder initiatives. It partners across BU MABI pillars, with Brand partners, and with external agencies to inform strategic and tactical decisions. Success requires careful strategic thinking, business understanding, and the ability to influence decisions. The role acts as an intelligence partner across Specialty business franchises, building trusted relationships and staying informed about commercial issues and emerging disease-state trends. It independently leads custom research projects, synthesizes learning across research and analytics sources into actionable recommendations, maintains organizational market and competitive knowledge, and designs measurement plans for in-market tactics. The position also collaborates cross-functionally, manages research and analytics suppliers and budgets, and ensures activities comply with financial and ethical guidelines.
Requirements
- Bachelor of Arts or Bachelor of Science degree.
- Approximately 10 years of relevant marketing research and/or analytics experience.
- Analytical reasoning, intellectual curiosity, strong business acumen, organizational skills, attention to detail, and creativity in problem-solving.
- Ability to interact effectively with and present verbally and in writing to all organizational levels.
- Proven experience as an integral member of a high-performing team.
- Experience navigating a heavily matrixed and fast-paced environment.
- Strong leadership and cross-functional collaboration skills, including collaboration with external agencies.
- Demonstrated project management skills.
Nice To Haves
- Advanced degree (MA, MS, MBA, or PhD).
- Pharmaceutical industry experience and familiarity with pharmaceutical data, including physician-level prescribing, institutional sales, payer-prescriber-level, formulary, or patient-level data.
Responsibilities
- Act as an intelligence partner across Specialty business franchises, build trusted relationships, and stay abreast of commercial issues and emerging disease-state trends.
- Independently lead custom research projects and manage suppliers and stakeholders to deliver compelling, actionable learnings.
- Synthesize insights across research, analytics, and market intelligence sources to develop recommendations that shape strategies and tactics.
- Maintain knowledge of the market, competitive trends, and industry developments, and communicate it to internal stakeholders.
- Design and execute measurement plans, including operational and performance indicators, to assess execution, engagement, and impact of in-market tactics.
- Collaborate cross-functionally to ensure Brand, Market Access, and AbbVie Patient Services intelligence is appropriately leveraged.
- Build collaborative relationships while maintaining objectivity and representing the voice of the customer.
- Present research learnings confidently across all levels of the organization.
- Manage and collaborate with onshore and offshore research and analytics suppliers.
- Monitor research and analytics programs within budget and identify cost-saving opportunities where appropriate.
- Ensure research and analytics activities comply with financial and ethical guidelines.
Benefits
- Paid time off, including vacation, holidays, and sick leave.
- Medical, dental, and vision insurance for eligible employees.
- 401(k) for eligible employees.
- Eligibility to participate in long-term incentive programs.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Director
