Manager, Analytics and Market Research
About The Position
AbbVie’s Analytics and Performance Excellence (APEX) function supports the US organization with research, analytics, data science, and strategy. Within the Specialty Business Unit, this role supports the Hepatitis C Virus brand (Mavyret), helping sustain and grow franchise sales through secondary data analytics and custom primary research. The role partners with Brand Marketing, Sales, Market Access, Finance/Forecasting, agencies, suppliers, and APEX Centers of Excellence to identify commercial opportunities and threats, inform strategies and tactics, and provide thought leadership and ad hoc analytical support. The position serves as APEX’s primary interface for the Hepatitis C Virus market and a trusted advisor to therapeutic-area leadership. It guides research and analytics plans, integrates data and insights, tracks market and brand performance, supports forecasting and promotional investment decisions, and represents the targeted customer’s perspective in brand and creative planning. It also ensures research follows financial and ethical compliance guidelines and communicates findings effectively to stakeholders.
Requirements
- Bachelor of Arts or Bachelor of Science degree.
- At least 4 years of relevant analytics experience.
- Excellent strategic thinking and tactical execution skills.
- Analytical reasoning, intellectual curiosity, strong business acumen, and creative problem-solving ability.
- Ability to consider multiple data sources, integrate them, and deliver actionable recommendations to internal customers.
- Ability to identify, address, and influence customer needs.
- Ability to distill complex information into concise, impactful messages and presentations.
- Ability to interact effectively with and present verbally and in writing to all organizational levels, from Product Managers to Vice Presidents.
- Knowledge of custom research methodologies.
- Proven experience as an integral member of a high-performing work team.
Nice To Haves
- Master’s degree or MBA.
- Pharmaceutical industry experience.
- Previous experience in a consultative role.
Responsibilities
- Serve as the primary APEX interface for the Hepatitis C Virus market and advise therapeutic-area leadership on commercial brand strategy and tactical initiatives.
- Collaborate with and influence leadership, brand teams, and agencies to improve business outcomes.
- Evaluate primary and secondary research methods, integrate secondary data sources, and synthesize findings across studies into strategic insights.
- Create, maintain, and execute marketing research, analytics, and data-purchase plans aligned with brand strategy and evolving business needs.
- Manage suppliers and stakeholders for custom research programs and contribute to the delivery of strategic and tactical insights.
- Integrate complex datasets to support assessment, segmentation, targeting, hypothesis testing, pilot experiment design, and predictive analytics.
- Track market, brand, and media performance using primary research and secondary data; assess results, identify optimization opportunities, and provide forecasting inputs.
- Lead insight discovery to identify motivating insights across the customer base.
- Inform brand planning through analysis of marketplace performance, competition, the patient journey, and stakeholder influences; identify opportunities to enhance patient experience and address insight gaps.
- Represent the targeted customer’s voice in creative development, including creative briefs and concept development and assessment.
- Develop fact-based promotional investment strategies to increase return on promotional investments.
- Explore new insight methodologies and expand the analytical toolkit to meet business needs.
- Apply predictive models that assess sales contribution from promotion to inform annual financial forecasting and brand planning.
- Work with APEX Centers of Excellence, including Advanced Analytics and Payor Analytics, to develop and communicate a holistic view of commercial influences.
- Ensure marketing research activities comply with financial and ethical guidelines.
- Communicate insights and strategy clearly and concisely through polished visuals and verbal presentations.
- Adopt artificial intelligence tools with agility.
Benefits
- Paid time off, including vacation, holidays, and sick leave.
- Medical insurance.
- Dental insurance.
- Vision insurance.
- 401(k).
- Eligibility to participate in long-term incentive programs.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
