Associate Director, Market Research and Analytics - Specialty
About The Position
The Associate Director of Marketing Research & Analytics for US Specialty will design, implement, manage, analyze, and communicate marketing research and analytics initiatives across Hypothyroid franchises on behalf of APEX. The role derives high-impact learnings from qualitative and quantitative primary and secondary research, behavioral analytics, market and competitive intelligence, and internal stakeholder initiatives. It partners across APEX verticals, Brand partners, Medical partners, and external agencies to inform strategic and tactical decisions. Success requires strategic thinking, a strong understanding of the business, and the ability to influence decisions. The role acts as an intelligence partner for the Hypothyroid franchise, identifying research and analytics opportunities, leading custom research, synthesizing evidence into actionable recommendations, and maintaining organizational understanding of market and industry developments. It designs measurement plans, coordinates performance reviews, supports data strategy and analytics capabilities, and communicates complex analytic findings to improve brand performance. The position also collaborates cross-functionally, develops direct reports, promotes an inclusive and psychologically safe team culture, manages program budgets, and ensures research and analytics activities comply with financial and ethical guidelines. The role requires approximately 5% travel.
Requirements
- BA or BS degree, or US equivalent.
- Approximately 10 years of relevant marketing research and/or analytics experience.
- Experience in the pharmaceutical industry and with pharmaceutical data, such as physician-level prescribing, institutional sales, payer-prescriber-level, formulary, or patient-level data.
- Analytical reasoning, intellectual curiosity, and strong business acumen.
- Superior organizational skills and meticulous attention to detail.
- Creativity in problem-solving.
- Ability to interact effectively with and present verbally and in writing to all levels of the organization.
- Proven experience as an integral member of a high-performing work team.
- Ability to navigate a heavily matrixed and fast-paced environment.
- Strong leadership skills and ability to collaborate cross-functionally and with external agencies.
- Demonstrated project management skills.
Nice To Haves
- Advanced degree (MA, MS, MBA, or PhD).
Responsibilities
- Act as an intelligence partner, build trusted relationships, and stay abreast of commercial issues and trends in the Hypothyroid franchise space.
- Identify primary research and analytics opportunities to support current, objective, and comprehensive decision-making across HCPs and patients.
- Lead custom research projects, including supplier and stakeholder management, and deliver actionable learnings.
- Synthesize learning across primary research, analytics, and market intelligence to develop recommendations that shape strategies and tactics.
- Maintain and communicate organizational knowledge of market, competitive, and industry developments.
- Design and execute measurement plans, including operational and performance indicators, to assess brand programs and tactics.
- Coordinate and manage monthly program performance assessments and business reviews.
- Help manage data strategy efforts to incorporate accurate and reliable data assets into agile analytics capabilities.
- Use analytic models to address critical issues, communicate results, and influence actions that improve brand performance.
- Collaborate cross-functionally to leverage Brand and Market Access intelligence in performance expectations.
- Build collaborative relationships while representing the voice of the customer objectively and without bias.
- Manage and develop direct reports, identifying growth opportunities and appropriate exposure to leadership.
- Promote proactive communication, appreciation of diverse perspectives, recognition, and psychological safety.
- Present learnings confidently to audiences at all levels of the organization.
- Manage research and analytics programs within budget and identify cost-saving opportunities.
- Ensure research and analytics activities comply with financial and ethical guidelines.
Benefits
- Paid time off, including vacation, holidays, and sick time.
- Medical, dental, and vision insurance for eligible employees.
- 401(k) for eligible employees.
- Eligible to participate in long-term incentive programs.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
