Manager, Analytics and Market Research – Eye Care

AbbVie•Irvine, CA

18h•$109,500 - $208,500•Hybrid

About The Position

The Manager, Analytics and Market Research – APEX Eye Care creates and develops insights and analytical solutions based on business needs for multiple brands within the eyecare portfolio. The role derives findings and implications from payer, physician, distributor, and patient/consumer analytics and market research to strengthen commercial understanding of marketplace dynamics, performance, and brand opportunities; inform annual brand planning; and support fact-based marketing and sales decisions to optimize performance. The individual aligns business issues with findings and implications with limited manager support, proactively identifies solutions that drive action, and communicates results effectively. This is a hybrid role based in Irvine, California, with on-site presence required Tuesday through Thursday. Travel is up to 5%.

Requirements

Bachelor's degree in a quantitative or business field, such as statistics, economics, engineering, business, or public health.
At least 5 years of commercial insights and analytics experience, including prior pharmaceutical experience translating data into business recommendations.
Experience with primary market research, qualitative and quantitative, from design through reporting, including supplier management.
Strong analytical reasoning, intellectual curiosity, business acumen, and creativity in problem-solving.
Strong communication skills, including the ability to present insights and influence decisions in a matrixed organization.
Strong project management and prioritization skills.

Nice To Haves

Hands-on use of AI tools in analytics, with the judgment to verify output, identify plausible but incorrect results, and protect data privacy and compliance (strongly preferred).
Hands-on experience with pharmaceutical data sources such as IQVIA/Symphony Rx and patient- and physician-level claims, and a strong understanding of the healthcare system, market access, and competitive dynamics.
Understanding of marketing analytics domains such as promotional and marketing-mix evaluation, digital marketing analytics, and launch support.
Experience with BI tools such as Power BI.
Experience in ophthalmology/retina, buy-and-bill, surgical/procedural markets, or product launch.
Ability to independently pull and validate data from a cloud data warehouse such as Snowflake using SQL.

Responsibilities

Serve as the primary APEX point of contact for assigned Eye Care brands, proactively identifying solutions to key business questions and communicating insights to brand teams to influence decisions.
Identify and automate repetitive analyses and reporting, using AI and other tools to enable higher-value insight work.
Deliver analytics and market research inputs to the annual brand planning process, including insights across the patient journey, market structure and standard of care, awareness and usage tracking, competitive intelligence, and payer insights.
Lead qualitative and quantitative custom market research projects from design through reporting; manage suppliers, timelines, and budgets; and ensure research and vendor work complies with company policy and data-access requirements.
Identify sub-national drivers of brand performance across accounts, physicians, and distribution channels.
Partner with the above-brand analytics team on promotional and marketing-mix evaluations, providing brand and market context, interpreting results, and presenting implications and recommended actions to brand teams.
Coordinate across 1APEX to deliver physician, patient, payer/managed care, competitive, and economic insights on product and indication performance by integrating claims, syndicated, and primary market research data.