Associate Director, Global Partnerships

Razer•Irvine, CA

About The Position

The Associate Director, Endemic Partnerships is a strategic leadership role responsible for steering Razer’s ecosystem of endemic gaming partners, including top-tier game publishers, studios, platforms, and technology allies. The role leads high-value partner engagements, drives Razer’s central strategy for AI in gaming, scales Razer Sensa HD Haptics and Razer Chroma RGB integrations, and aligns global game developers with regional marketing teams. The position also oversees AAA game co-marketing campaigns, establishes standardized workflows and partner visibility tools for cross-functional teams, and structures and negotiates complex multi-year agreements while managing partner budgets and measuring return on investment. Performance objectives include advancing AI gaming partnerships, expanding Sensa and Chroma integrations with joint marketing commitments, delivering high-impact AAA activations, connecting studios with regional marketing teams, and maintaining transparent partner roadmaps and timelines.

Requirements

Bachelor’s degree in Business, Marketing, Communications, or a related field.
8–10+ years of progressive experience in strategic partnerships, business development, or developer relations within gaming, esports, or interactive entertainment.

Nice To Haves

MBA.

Responsibilities

Drive Razer’s central strategy for establishing industry leadership in AI-driven gaming experiences and forge alliances with game studios and hardware/software technology partners.
Lead developer outreach and agreement frameworks for Razer Chroma RGB and Razer Sensa HD Haptic integrations, securing standardized co-marketing agreements alongside technical integration.
Oversee end-to-end execution of high-impact co-marketing campaigns for top-tier AAA game releases.
Build connections between global game studios and Razer’s regional marketing leads to support localized, culturally relevant go-to-market campaigns.
Establish standardized workflows, roadmaps, and centralized visibility tools for cross-functional teams, including PR, Product, Brand, and Sales.
Structure and negotiate complex, multi-year deal frameworks, manage partner budgets, and drive measurable return on investment.
Develop AI-focused gaming partnership initiatives and establish Razer as a hardware/software partner for emerging AI gaming experience showcases.
Expand the active developer pipeline for Razer Sensa HD Haptics and Chroma RGB across major upcoming releases.
Deliver AAA title co-marketing activations against defined reach, engagement, and product-attachment benchmarks.
Establish connective frameworks between game publishers and Razer’s regional marketing heads across North America, Europe, and APAC, and deliver localized activations.
Implement a centralized partner engagement tracker with real-time visibility and milestone timelines.
Conduct monthly cross-functional briefings on upcoming partner deliverables and launch dates.
Perform other duties as assigned.