Associate Director, Global Partnerships

Razer Inc. • Irvine, CA

3d • $124,800 - $217,672

About The Position

The Associate Director, Endemic Partnerships is a strategic leadership role responsible for steering Razer’s ecosystem of endemic gaming partners, including top-tier game publishers, studios, platforms, and technology allies. The role leads high-value partner engagements, drives Razer’s central strategy for AI in Gaming, scales Razer Sensa HD Haptics and Razer Chroma RGB integrations, and establishes cross-regional alignment between global game developers and regional marketing teams.

The position oversees strategic AI gaming alliances, developer outreach and integration agreements, co-marketing campaigns for AAA game releases, and connections between global studios and regional marketing leads. It also establishes standardized workflows, roadmaps, and visibility tools for internal teams, while structuring and negotiating complex multi-year deals, managing partner budgets, and driving measurable return on investment.

The role’s objectives include launching AI-focused gaming partnership initiatives, expanding Sensa and Chroma integrations with associated marketing commitments, delivering high-impact AAA activations, enabling localized regional campaigns, and providing internal stakeholders with transparent partner roadmaps and regular briefings. Other duties may be assigned.

Requirements

• Bachelor’s degree in Business, Marketing, Communications, or a related field.
• 8–10+ years of progressive experience in strategic partnerships, business development, or developer relations within the gaming, esports, or interactive entertainment industries.

Nice To Haves

• MBA preferred.

Responsibilities

• Drive Razer’s central strategy for establishing industry leadership in AI-driven gaming experiences through alliances with game studios and hardware/software technology partners.
• Lead developer outreach and agreement frameworks for Razer Chroma RGB and Razer Sensa HD Haptic integrations, including standardized co-marketing agreements alongside technical integration.
• Oversee end-to-end execution of high-impact co-marketing campaigns for top-tier AAA game releases every quarter.
• Build connections between global game studios and Razer’s regional marketing leads to support localized, culturally relevant go-to-market campaigns.
• Establish standardized workflows, roadmaps, and central visibility tools for cross-functional teams, including PR, Product, Brand, and Sales.
• Structure and negotiate complex, multi-year deal frameworks, manage partner budgets, and drive measurable return on investment.
• Launch strategic AI-focused gaming partnership initiatives with hardware/software allies or game studios and establish Razer as a partner for emerging AI gaming experience showcases.
• Expand the active developer pipeline for Razer Sensa HD Haptics and Chroma RGB across major upcoming releases.
• Deliver AAA title co-marketing activations and meet defined reach, engagement, and product-attachment benchmarks.
• Establish connective frameworks between game publishers and regional marketing heads across North America, Europe, and APAC, and deliver localized marketing activations.
• Implement a centralized partner engagement tracker with real-time visibility and milestone timelines for internal stakeholders.
• Conduct monthly cross-functional briefings on upcoming partner deliverables and launch dates.
• Perform other duties as assigned.

Benefits

• Razer offers opportunities to make a global impact while working across a global team located across five continents.
• Razer describes its work experience as gamer-centric and offering accelerated personal and professional growth.

What This Job Offers

• Job Type: Full-time
• Career Level: Director