Associate Director, Content Workflow Strategy & Delivery
About The Position
The Associate Director, Content Workflow Strategy & Delivery is responsible for reimagining capabilities across the end-to-end content lifecycle to improve quality and reuse and create capacity for business scale. The role will build a compliant-by-design content ecosystem through a phased approach, partnering with advertising agencies, marketers, MLR, Compliance, capability builders, and executives to define an integrated, AI-enabled operating system encompassing user experience, process, governance, data, and technology. The successful candidate translates problem statements into technical specifications, delivers change using Agile methodologies, and brings enterprise-level AI use cases to life. The role may be based remotely anywhere in the U.S., subject to possible legal-entity restrictions. Relocation is not provided. Working hours and travel expectations will be defined by the hiring manager; the position requires up to 10% travel. The position is accountable for roadmap development, end-to-end process design and improvement, automation and AI enablement, product-ready requirements, compliance-by-design, customer understanding, and measurement of performance and value.
Requirements
- BA/BS degree in a related field such as Marketing, Operations, Industrial Engineering, Business Administration, or Information Systems.
- At least 5 years of experience in Marketing Operations or Content Operations, including knowledge of content approval processes such as PRC, MLR, and MAP, and content lifecycle practices.
- Strong understanding of regulated content, claims, and metadata strategy.
- Strong analytical and systems-thinking skills, including the ability to articulate upstream and downstream impacts, quantify opportunities, and drive data-informed decisions.
- Working knowledge of integrated MarTech ecosystems, such as Aprimo, Veeva, Salesforce, Adobe Experience Cloud, and Workfront, and ability to translate platform capabilities, including automation and AI, into scalable process improvements.
- Excellent written and verbal communication skills, including the ability to translate complexity into clear processes, requirements, documentation, and executive-ready narratives.
- Ability to manage a portfolio of work covering roadmaps, enhancements, experimentation, and continuous improvement, with prioritization, attention to detail, and a record of measurable improvements under tight timelines.
- Demonstrated ability to influence and align cross-functional stakeholders in a matrixed environment.
- Comfort operating in ambiguity and change, building capabilities from concept through adoption, and adapting as business priorities and technology evolve.
Nice To Haves
- Agile Scrum Master or Product Owner certification.
- Six Sigma Green Belt or Black Belt certification.
Responsibilities
- Define and prioritize a future-forward roadmap for content supply chain capabilities across process, governance, data, and technology; manage optimizations, release milestones, and reportable outcomes.
- Engineer, deploy, and continuously improve integrated content supply chain processes and frameworks that are structured, user-centric, and audit-ready.
- Promote consistent adoption of the operating model through standardized ways of working, frameworks, and methodologies.
- Identify, test, optimize, and scale automation and AI-enabled solutions that reduce manual effort, strengthen compliance, and improve user experience while retaining human oversight.
- Partner with cross-functional subject matter experts, Marketing Technology, and external vendors to translate business needs into problem statements, process flows, testing plans, and measurable outcomes aligned with Agile ways of working.
- Ensure process and platform enhancements meet internal and external standards, with controls and documentation designed for auditability and sustained adherence.
- Use operational data, customer feedback, and issue patterns to diagnose root causes, prioritize improvements, and inform strategic decisions.
- Define, track, and analyze KPIs such as cycle time, rework, right-first-time, throughput, compliance, and adoption; communicate performance, considerations, and investment cases to leadership and stakeholders.
- Influence and align cross-functional stakeholders, including brand, legal, regulatory, and technology teams, to deliver outcomes in a matrixed environment.
Benefits
- Performance-based cash incentive.
- Depending on role level, eligibility to be considered for annual equity awards.
- Comprehensive benefits package for eligible U.S.-based employees, including health, life, and disability benefits.
- 401(k) with company contribution and match.
- Vacation, personal days, holidays, and other leaves.
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What This Job Offers
Job Type
Full-time
Career Level
Director
