Director, Enterprise Content Strategy

Centene Corporation•Remote-MO, MO

18h•$107,700 - $199,300•Remote

About The Position

Directs the development and execution of enterprise content strategies that support organizational priorities, strengthen audience engagement, and advance business objectives. Partners with Brand Strategy, Creative, Digital, Communications, Research, Media, Customer Experience, and business leaders to translate enterprise messaging, audience insights, and market dynamics into integrated content plans, editorial frameworks, and channel strategies. Oversees content planning, governance, measurement, and activation across multiple audiences and platforms while ensuring content is relevant, accessible, compliant, and aligned with enterprise standards in a complex, regulated environment. This position is remote within the United States, with quarterly travel required as needed. The role leads content strategy and editorial planning across owned, paid, earned, digital, social, internal, and business-facing channels. It also oversees content and thought leadership initiatives, governance practices, workflows, standards, review processes, and content lifecycle management. The Director collaborates with enterprise teams and partners to adapt content for diverse audiences, optimize performance, and ensure compliance. The role includes content team development, agency and vendor partnerships, budget oversight, and performance measurement.

Requirements

Bachelor's degree in Marketing, Communications, Journalism, English, Digital Media, Business Administration, or a related field, or equivalent experience.
At least 7 years of progressive experience in content strategy, editorial strategy, integrated marketing, communications, digital content, or creative development.

Nice To Haves

Master's degree in Marketing, Communications, Business Administration, or a related field.
At least 4 years of people leadership or team leadership experience directing writers, editors, content strategists, creative partners, or multidisciplinary teams.
At least 5 years of experience leading content in a regulated, healthcare, insurance, financial services, multi-brand, or similarly complex enterprise environment.

Responsibilities

Develop and execute enterprise content strategies, editorial priorities, and annual content plans aligned with organizational goals, audience needs, and business objectives.
Translate brand positioning, messaging frameworks, audience insights, and business priorities into scalable content strategies, editorial plans, campaign narratives, and reusable content assets.
Manage enterprise editorial planning and content portfolios across owned, paid, earned, digital, social, internal, and business-facing channels to improve alignment, efficiency, and audience impact.
Oversee the development of content and thought leadership initiatives across multiple formats and channels, ensuring alignment with audience needs, channel objectives, and enterprise priorities.
Establish and manage content governance practices, workflows, standards, templates, review processes, and content lifecycle management to support quality, consistency, compliance, and operational effectiveness.
Partner with Brand Strategy, Creative, Communications, and Digital teams to ensure content reflects enterprise messaging, voice, visual identity, and customer experience objectives.
Collaborate with business units, market leaders, Legal, Compliance, Privacy, and Regulatory partners to adapt and activate content appropriately for diverse audiences while adhering to enterprise standards and regulatory requirements.
Partner with Digital, Media, Customer Experience, and analytics teams to optimize content performance, discoverability, accessibility, engagement, and audience effectiveness across channels.
Lead content team development, agency partnerships, vendor management, budget oversight, and performance measurement efforts to strengthen organizational capabilities and drive continuous improvement.
Perform other duties as assigned.
Comply with all policies and standards.