Associate Director, Campaign Services

Planned Parenthood Federation of America•Washington, DC

4d•$115,000 - $120,000

About The Position

Planned Parenthood Federation of America (PPFA) and Planned Parenthood Action Fund seek a strategic and highly organized Associate Director to manage the Campaign Services (CS) program. The program produces data products for direct response marketing campaigns led by digital and offline strategy teams. The accuracy, timeliness, and flexibility of these products support national fundraising programs that raise upwards of $400 million per year. The Associate Director anticipates how changes in the data environment and fundraising tactics may affect production, develops flexible and scalable processes, and guides technical and non-technical stakeholders through process improvements. The role applies knowledge of technical conditions, coding requirements, and fundraising strategies to deliver reliable and accurate data products as data architecture and fundraising tactics evolve. It reports to the Senior Director, Analytics and Reporting, on the Analytics & Reporting team within PPFA’s Development Data, Operations and Technology Division.

Requirements

Bachelor’s degree and 5+ years of experience providing technical support to direct response marketing programs, with some management experience.
Advanced SQL skills for analysis, including comfort with CTEs, window functions, date/time manipulation, and pivoting data.
Proven ability to deliver complex, multipart data products while managing multiple simultaneous projects.
Strong organizational and strategic-thinking skills, including the ability to meet hard deadlines while continually optimizing campaign services.
Ability to proactively develop solutions and determine when to escalate concerns to maintain project timelines and standards.
Strong oral and written communication and interpersonal skills, with the ability to build effective partnerships with internal and external stakeholders.
Flexibility and ability to adapt to rapidly changing priorities and ambiguous situations.
Commitment to PPFA’s mission and to diversity, equity, and inclusion, particularly regarding race equity.
Deep commitment to Planned Parenthood’s mission of promoting sexual and reproductive health.

Responsibilities

Optimize processes to build trust in the reliability, accuracy, and timeliness of Campaign Services products and services.
Develop service level agreements for producing and delivering data products for existing and innovative campaigns across mail, telemarketing, email, text, digital advertising, and other channels.
Oversee as many as 100 campaign production processes per month with overlapping deadlines, ensuring deliverables meet deadlines and quality standards.
Improve the flexibility and efficiency of campaign services while maintaining data integrity and quality assurance standards.
Use advanced SQL to produce campaign audiences for online and offline channels.
Supervise direct reports and support their growth and development.
Create technical and end-user documentation, including data flow diagrams and user guides.
Engage data engineers, analysts, and direct response strategists to define deliverables, timeframes, and service expectations.
Identify and advise stakeholders about opportunities and challenges affecting direct response (Low Dollar, Mid-Level, and digital) and Gift Planning marketing programs.
Serve as the main point of contact between the campaign services production team and internal and external strategists and program managers.
Supervise junior analysts using SQL and WYSIWYG tools to create and deliver audiences for multiple direct response marketing teams.
Coordinate with analysts and strategists to evaluate segmentation strategy.
Advise fundraising strategists on opportunities and challenges affecting segmentation strategies, drawing on knowledge of targeting practices.
Perform other duties as assigned.