Associate Director, Business Development & Marketing Operations (Remote)

World Education Services

1d • Remote

About The Position

The Associate Director, Business Development & Marketing Operations provides strategic leadership and operational oversight for WES’s Business Development & Marketing organization. The role drives operational excellence across sales and marketing by optimizing processes, strengthening organizational effectiveness, overseeing business systems, and leading strategic initiatives that support growth and organizational priorities. The Associate Director advises senior Sales and Marketing leadership and aligns work across sales, marketing, product, IT, production, customer service, communications, and other teams in support of WES’s strategies and revenue-generating objectives. The role leads sales and marketing operations and advances programs and projects through strong execution, coordination, resource analysis, project management, and strategic planning. It works with internal teams, external consultants, and stakeholders to establish deliverables and milestones, manage deadlines, and make clear, reasoned decisions. The Associate Director manages three direct reports across Sales Operations, Marketing Operations, and Project Management.

The position develops the Revenue Operations vision, goals, and roadmap with the Senior Director; improves sales and marketing processes and practices; supports planning, goal-setting, prioritization, communications, and organizational effectiveness; and co-leads change management. It establishes governance and transparency for priorities, timelines, resources, turnaround times, and service-level agreements, while identifying opportunities for automation, standardization, and process improvement.

The Associate Director leads and develops the team; owns Salesforce and associated marketing technologies for the department; oversees sales planning, performance management, systems adoption, integrations, marketing automation, project governance, performance reporting, and operational controls. The role also supports departmental budgeting, data-driven decision-making, and appropriate data governance and compliance practices.

This is a remote role based in Canada. Candidates must be based in British Columbia, Alberta, Manitoba, Saskatchewan, Ontario, or Nova Scotia, or be willing to relocate. Travel of 15% is required for meetings throughout the year.

Requirements

• Bachelor’s degree in business administration, Marketing, Operations Management, or a related field.
• At least 8 years of progressively responsible experience in sales operations, marketing operations, revenue operations, commercial operations, or a closely related field, including leading complex cross-functional initiatives.
• At least 3 years of experience leading and developing high-performing teams.
• Demonstrated experience managing cross-functional operational initiatives and strategic projects.
• Strong knowledge of sales operations, marketing operations, business process optimization, and organizational effectiveness.
• Experience managing Salesforce CRM, reporting environments, and related business technologies.
• Experience with marketing automation platforms and system integrations.
• Strong project and portfolio management skills, including the ability to manage multiple priorities simultaneously.
• Excellent analytical and problem-solving skills and ability to translate data into actionable business insights.
• Exceptional leadership, communication, presentation, and stakeholder-management skills.
• Strong understanding of data governance, reporting, and performance measurement.
• Ability to influence decision-making across all organizational levels.
• Detail-oriented approach focused on operational excellence, data integrity, and continuous improvement.
• Strategic thinking and ability to align operational activities with business objectives and drive measurable results.
• Ability to thrive in a fast-paced and evolving environment.
• Continuous-learning mindset and commitment to innovation and best practices.
• Can-do attitude and willingness to adapt responsibilities as needs evolve.
• Ability to collaborate with people from different backgrounds, experiences, communication styles, and cultures.
• Ability to communicate effectively and tactfully, drive action, and demonstrate compassion and understanding.
• Ability to build informal working relationships, establish credibility in new areas, and mobilize people toward collaborative goals.
• Strong commitment to WES’s mission and values.
• Ability to work remotely from an eligible Canadian province or willingness to relocate to British Columbia, Alberta, Manitoba, Saskatchewan, Ontario, or Nova Scotia.
• Availability for required travel of 15% for meetings throughout the year.

Nice To Haves

• Master’s degree preferred.

Responsibilities

• Develop the vision, goals, and roadmap for the Revenue Operations function in partnership with the Senior Director.
• Develop and execute sales and marketing operations strategies, processes, and best practices to improve performance, organizational effectiveness, and scalability.
• Support the Senior Director with planning, goal development, resource prioritization, organizational communications, and operational effectiveness.
• Co-lead change management initiatives and drive adoption of new processes, systems, and ways of working.
• Establish systems and governance models that make priorities, timelines, resource allocation, turnaround times, and service-level agreements transparent.
• Identify opportunities to improve sales and marketing efficiency through automation, standardization, and process optimization.
• Lead, coach, and develop three direct reports; set goals, performance expectations, and development plans, and foster accountability, innovation, continuous improvement, and professional development.
• Co-develop executive presentations and strategic communications with the Senior Director, and facilitate meetings.
• Build cross-departmental partnerships to align work and execute organizational priorities.
• Build and drive the annual sales planning and performance-management cycle, including improvement and adoption of Salesforce functionality for sales effectiveness, pipeline management, forecasting, reporting, and decision-making.
• Serve as the Business Development and Marketing business owner for Salesforce and associated marketing technologies; set priorities, define requirements, and ensure platforms support effective workflows, reporting, forecasting, and decisions.
• Develop and maintain a multi-year technology and automation roadmap with Product and Technology.
• Monitor system adoption and effectiveness, addressing gaps through process changes, training, communications, and platform improvements.
• Synthesize performance data, operational insights, risks, and recommendations into decision materials for senior leadership and governance forums.
• Oversee governance of marketing automation platforms and related marketing technologies, including their integration with Salesforce CRM and other business systems.
• Manage the design and implementation of initiatives for lead management, lead scoring, attribution, audience segmentation, and campaign measurement.
• Oversee vendor relationships, contract renewals, and platform optimization.
• Align sales and marketing processes to improve lead conversion, reporting accuracy, and customer engagement.
• Lead planning, prioritization, governance, and execution of strategic projects across Business Development and Marketing.
• Establish project-management standards, reporting structures, and governance frameworks to support on-time delivery and successful outcomes.
• Drive continuous improvement to streamline workflows, eliminate inefficiencies, and improve productivity; oversee operational processes and controls supporting sales and marketing activities.
• Maintain visibility into project status, risks, dependencies, and resource needs across the department portfolio.
• Monitor and analyze sales, marketing, and operational performance metrics; strengthen sales operations in planning, pipeline development, governance, forecasting, and channel performance.
• Manage the annual departmental budgeting process in partnership with the Senior Director.
• Manage development of dashboards, reports, and performance measures that provide actionable insights to leadership and champion data-driven decision-making.
• Ensure sales and marketing data practices comply with applicable privacy, consent, retention, security, and records-management requirements, and that governance and reporting practices align with organizational policies and applicable regulations.

Benefits

• Remote work options and flexible scheduling.
• Generous time-off policies.
• Wellness programs.
• Competitive compensation and comprehensive benefits.
• Recognition and tangible rewards for contributions.
• Learning opportunities, training programs, and professional development.
• Tuition reimbursement opportunities.
• Career advancement opportunities.
• Employee-led resource groups, town halls, collaborative team events, and volunteer opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior