Associate Director, Business Development & Marketing Operations (Remote)

World Education Services•New York, NY

8h•$120,000 - $140,000•Remote

About The Position

The Associate Director, Business Development & Marketing Operations provides strategic leadership and operational oversight for WES’s Business Development & Marketing organization. The role drives operational excellence across sales and marketing by optimizing processes, strengthening organizational effectiveness, overseeing business systems, and leading strategic initiatives that support growth and organizational priorities. As a key advisor to senior sales and marketing leadership, the Associate Director aligns sales, marketing, product, IT, production, customer service, communications, and other teams in support of WES’s strategies and revenue-generating objectives. The role leads sales and marketing operations and advances programs and projects through effective planning, coordination, execution, and follow-through. It helps assess resource use and capacity through a financial lens, establishes deliverables and milestones, manages deadlines, and supports clear, rational decision-making. The position collaborates with internal teams, external consultants, and stakeholders. The Associate Director manages three direct reports across sales operations, marketing operations, and project management. The position is remote in the United States and requires approximately 15% travel for meetings throughout the year.

Requirements

Bachelor’s degree in business administration, marketing, operations management, or a related field.
At least 8 years of progressively responsible experience in sales operations, marketing operations, revenue operations, commercial operations, or a closely related field, including leading complex cross-functional initiatives.
At least 3 years of experience leading and developing high-performing teams.
Demonstrated experience managing cross-functional operational initiatives and strategic projects.
Strong knowledge of sales operations, marketing operations, business process optimization, and organizational effectiveness.
Proven experience managing Salesforce CRM, reporting environments, and related business technologies.
Experience with marketing automation platforms and system integrations.
Strong project and portfolio management skills, including the ability to manage multiple priorities.
Excellent analytical and problem-solving skills, including the ability to translate data into actionable business insights.
Exceptional leadership, communication, presentation, and stakeholder-management skills.
Strong understanding of data governance, reporting, and performance measurement.
Proven ability to influence decision-making across all levels of an organization.
Detail-oriented approach focused on operational excellence, data integrity, and continuous improvement.
Strategic thinking and ability to align operational activities with business objectives and measurable results.
Ability to thrive in a fast-paced, evolving environment and a commitment to continuous learning, innovation, and best practices.
Willingness to adapt and take on work as needs evolve.
Ability to collaborate with people of different backgrounds, experiences, communication styles, and cultures.
Ability to communicate effectively with tact and diplomacy, motivate action, and show compassion and understanding.
Ability to build informal working relationships, establish credibility in new areas, and mobilize people toward collaborative goals.
Strong commitment to WES’s mission and values.
Ability to work remotely and travel for meetings throughout the year.

Nice To Haves

Master’s degree.

Responsibilities

Develop the vision, goals, and roadmap for the Revenue Operations function in partnership with the Senior Director.
Develop and execute sales and marketing operations strategies, processes, and best practices to optimize performance, organizational effectiveness, and scalability.
Support planning, goal development, resource prioritization, organizational communications, and operational effectiveness.
Co-lead change management initiatives and drive adoption of new processes, systems, and ways of working.
Develop governance models that provide transparency into priorities, timelines, resource allocation, turnaround times, and service-level agreements.
Identify opportunities to improve efficiency through automation, standardization, and process optimization.
Lead, coach, and develop three direct reports; establish goals, performance expectations, and development plans, and foster a collaborative, accountable, high-performing team.
Partner with the Senior Director on executive presentations, strategic communications, and meeting facilitation.
Build partnerships across departments to align work and execute organizational priorities.
Lead the annual sales planning and performance-management cycle, including continuous improvement and adoption of Salesforce functionality for sales effectiveness, pipeline management, forecasting, reporting, and decision-making.
Serve as the Business Development and Marketing business owner for Salesforce and related marketing technologies by setting priorities, defining requirements, and ensuring effective workflows and reporting.
Develop a multi-year technology and automation roadmap with Product and Technology; monitor system adoption and effectiveness and address gaps through process changes, training, communication, and platform improvements.
Synthesize performance data, operational insights, risks, and recommendations into decision materials for senior leadership and governance forums.
Oversee governance of marketing automation platforms and related technologies, and ensure their effective integration with Salesforce CRM and other business systems.
Manage initiatives related to lead management, lead scoring, attribution, audience segmentation, and campaign measurement.
Oversee vendor relationships, contract renewals, and platform optimization.
Align sales and marketing processes to improve lead conversion, reporting accuracy, and customer engagement.
Lead the planning, prioritization, governance, and execution of strategic projects across Business Development and Marketing.
Establish project management standards, reporting structures, and governance frameworks; monitor project status, risks, dependencies, and resource needs.
Drive continuous improvement, streamline workflows, eliminate inefficiencies, and oversee operational processes and controls supporting sales and marketing activities.
Monitor and analyze sales, marketing, and operational metrics; manage sales operations fundamentals such as planning, pipeline development, governance, forecasting, and channel performance.
Manage the department’s annual budgeting process in partnership with the Senior Director.
Develop dashboards, reports, and performance measures that provide actionable insights and champion data-driven decision-making.
Ensure sales and marketing data practices comply with applicable privacy, consent, retention, security, records-management, organizational-policy, and regulatory requirements.