Associate Director, Business Development & Marketing Operations (Remote)

World Education Services•New York, NY

1d•Remote

About The Position

The Associate Director, Business Development & Marketing Operations provides strategic leadership and operational oversight for the Business Development & Marketing organization. The role drives operational excellence across sales and marketing by optimizing processes, improving organizational effectiveness, overseeing business systems, and leading strategic initiatives that support growth and organizational priorities. It serves as an advisor to senior Sales and Marketing leadership and aligns cross-functional teams—including Product, IT, Production, Customer Service, and Communications—with WES strategies and revenue-generating objectives. The Associate Director leads Sales Operations and Marketing Operations, advances sales and marketing programs and projects, and supports effective planning, execution, and adaptation. The role oversees resource and capacity analysis through a financial lens, project management, strategic planning, and coordination with internal teams, consultants, and other stakeholders. It manages three direct reports across Sales Operations, Marketing Operations, and Project Management. The role develops the Revenue Operations vision, goals, and roadmap in partnership with the Senior Director, and leads operational strategy, change management, governance, and continuous improvement. It owns the Business Development and Marketing business relationship with Salesforce and associated marketing technologies, guiding annual sales planning, performance management, system adoption, integrations, and technology roadmaps. It also oversees marketing automation, lead and campaign processes, vendor relationships, strategic project portfolios, performance analytics, and department budgeting. The position is remote in the United States and requires approximately 15% travel for meetings throughout the year.

Requirements

Bachelor’s degree in Business Administration, Marketing, Operations Management, or a related field.
At least 8 years of progressively responsible experience in sales operations, marketing operations, revenue operations, commercial operations, or a closely related field, including experience leading complex cross-functional initiatives.
At least 3 years of experience leading and developing high-performing teams.
Demonstrated experience managing cross-functional operational initiatives and strategic projects.
Strong knowledge of sales operations, marketing operations, business process optimization, and organizational effectiveness.
Proven experience managing Salesforce CRM, reporting environments, and related business technologies.
Experience with marketing automation platforms and system integrations.
Strong project and portfolio management skills, with the ability to manage multiple priorities simultaneously.
Excellent analytical and problem-solving skills, including the ability to translate data into actionable business insights.
Exceptional leadership, communication, presentation, and stakeholder-management skills.
Strong understanding of data governance, reporting, and performance measurement.
Proven ability to influence decision-making across organizational levels.
Detail-oriented, with a focus on operational excellence, data integrity, and continuous improvement.
Strategic thinking and ability to align operational activities with business objectives and drive measurable results.
Ability to thrive in a fast-paced and evolving environment; continuous learning mindset and commitment to innovation and best practices.
Can-do attitude and willingness to adapt and stretch across responsibilities as needs evolve.
Ability to collaborate with people of different backgrounds, experiences, communication styles, and cultures.
Ability to communicate effectively and tactfully, with diplomacy, compassion, and an orientation toward action.
Ability to build informal working relationships, establish credibility in new areas, and mobilize people at all levels toward collaborative goals.
Strong commitment to WES's mission and values.
Able to work remotely in the United States and travel for meetings throughout the year.

Nice To Haves

Master’s degree preferred.

Responsibilities

Develop the vision, goals, and roadmap for the Revenue Operations function in support of organizational strategies and in partnership with the Senior Director.
Develop and execute sales and marketing operations strategies, processes, and best practices to improve performance, organizational effectiveness, and scalability.
Support the Senior Director with planning, goal development, resource prioritization, organizational communications, and operational effectiveness.
Co-lead change management initiatives and drive adoption of new processes, systems, and ways of working.
Develop governance and operating models that provide transparency into priorities, timelines, resource allocation, turnaround times, and service-level agreements.
Identify opportunities to improve sales and marketing efficiency through automation, standardization, and process optimization.
Lead, coach, and develop three direct reports; establish goals, performance expectations, and development plans, and foster a collaborative, accountable, high-performing team.
Partner with the Senior Director on executive presentations, strategic communications, and meeting facilitation; build cross-departmental partnerships to support organizational priorities.
Lead the annual sales planning and performance-management cycle, including continuous improvement and adoption of Salesforce capabilities for sales effectiveness, pipeline management, forecasting, reporting, and decision-making.
Serve as the Business Development and Marketing business owner for Salesforce and associated marketing technologies; set priorities, define requirements, and ensure platforms support effective workflows and decisions.
Develop and maintain a multi-year technology and automation roadmap with Product and Technology; monitor adoption and system effectiveness and address gaps through process changes, training, communications, and platform improvements.
Synthesize performance data, operational insights, risks, and recommendations into decision materials for senior leadership and governance forums.
Oversee marketing automation platforms and related technologies, including governance and integrations with Salesforce and other business systems.
Manage business-division initiatives related to lead management, lead scoring, attribution, audience segmentation, and campaign measurement.
Oversee vendor relationships, contract renewals, and platform optimization; align sales and marketing processes to improve lead conversion, reporting accuracy, and customer engagement.
Lead planning, prioritization, governance, and execution of strategic projects across Business Development and Marketing.
Establish project management standards, reporting structures, and governance frameworks; monitor project status, risks, dependencies, and resource needs.
Develop operational processes and controls, and lead continuous improvement to streamline workflows, eliminate inefficiencies, and improve productivity and performance.
Monitor and analyze sales, marketing, and operational metrics; strengthen sales operations fundamentals including planning, pipeline development, governance, forecasting, and channel performance.
Manage development of dashboards, reports, and performance measures that provide actionable leadership insights, and champion data-driven decision-making.
Partner with the Senior Director to manage the department's annual budgeting process.
Ensure sales and marketing data practices meet applicable privacy, consent, retention, security, records-management, organizational policy, and regulatory requirements.