Associate Director, Business Analytics
About The Position
The Associate Director, Business Analytics — HCP & DTC Client Solutions will support the leadership of analytics, measurement, and accountability initiatives for a major healthcare client across both HCP and DTC / patient media programs. This role is responsible for helping drive integrated campaign analytics, performance measurement, optimization, and insight generation across all channels and audience initiatives. The Associate Director will partner closely with Business Analytics leadership, Audience Intelligence, Data Science, Comms Design, Investment, and client teams to ensure analytics outputs are actionable, scalable, and aligned to business objectives. This role combines strong analytical thinking, client partnership, operational leadership, and strategic storytelling to help evolve analytics from descriptive reporting toward proactive decision support. The position requires a strong understanding of healthcare media ecosystems, omnichannel analytics, campaign measurement, and optimization frameworks across both HCP and DTC initiatives.
Requirements
- 5+ years of experience in analytics, marketing science, media analytics, or business intelligence
- Healthcare/pharma analytics experience strongly preferred
- Strong understanding of HCP media ecosystems, DTC / patient engagement analytics, campaign measurement, omnichannel analytics, and media optimization
- Experience developing campaign analytics frameworks, dashboards and reporting solutions, measurement plans, and client-facing presentations
- Familiarity with attribution methodologies, audience analytics, digital optimization frameworks, and healthcare data ecosystems
- Strong analytical, communication, and presentation skills
- Experience working in cross-functional client environments
- Experience with Tableau or BI platforms
- SQL preferred
- Advanced analytics tools a plus
Responsibilities
- Support analytics leadership across HCP and DTC / patient initiatives for a major healthcare client
- Partner with client stakeholders to understand business objectives, measurement priorities, and reporting needs
- Help lead analytics discussions focused on campaign performance, optimization opportunities, audience insights, and actionable recommendations
- Support presentation of analytics findings and strategic insights to client teams
- Support development and maintenance of integrated measurement plans across HCP and DTC campaigns
- Ensure alignment between campaign goals, KPIs, audience strategies, and optimization frameworks
- Help operationalize measurement approaches spanning endemic and non-endemic HCP media, DTC media, audience activation initiatives, and omnichannel engagement programs
- Support evolution from static reporting toward more integrated performance intelligence frameworks
- Help manage day-to-day analytics workflows and deliverables across the client business
- Oversee development of dashboards, campaign reporting, analytical summaries, optimization recommendations, and QBR materials
- Ensure analytical quality, consistency, and timeliness across deliverables
- Support operational processes that improve scalability and efficiency of analytics delivery
- Translate campaign and audience data into actionable insights and recommendations
- Identify opportunities for optimization across channels, tactics, audiences, and media investments
- Partner with Audience Intelligence, Comms Design, Investment, and Data Science teams to help operationalize insights into activation strategies
- Support development of analytics frameworks that improve campaign performance and decision-making
- Stay informed on emerging measurement methodologies and healthcare analytics trends including attribution, audience quality measurement, incrementality testing, digital optimization, and omnichannel analytics
- Support POV development on analytics vendors, data providers, and measurement partners
- Assist with vendor evaluations, research initiatives, and measurement-related RFPs where appropriate
- Partner with Data Science and Audience Intelligence teams on advanced analytics initiatives
- Partner closely with Audience Strategy, Data Science, Data Management, Comms Design, Investment, and Client Solutions leadership
- Help ensure alignment between analytics outputs, media strategy, audience activation, and optimization initiatives
- Serve as a collaborative bridge across analytics and activation teams
Benefits
- medical and dental coverage
- 401(k) plans
- flex spending
- life insurance
- disability
- employee discount program
- employee stock purchase program
- paid family benefits
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
