Associate, Cross Channel Operations
About The Position
The Associate, Media Cross Channel Operations is responsible for the day-to-day setup, trafficking, quality assurance, launch support, tracking validation, and maintenance of digital advertising campaigns across social, programmatic, search, and display. Reporting to the Director of Execution, the Associate ensures campaigns are launched accurately, assets are configured correctly, tracking is validated, and platform requirements are met. The role also provides cross-channel execution support, including campaign monitoring, under the guidance of channel leads. This role is suited to a detail-oriented, technically minded individual who thrives in a fast-paced environment and wants to build expertise in digital media execution and ad technology. The Associate partners with internal teams to deliver operational excellence across campaigns while developing hands-on knowledge of cross-channel campaign management. The position requires working during U.S. East Coast business hours.
Requirements
- 1–2 years of experience in digital advertising, campaign operations, trafficking, and/or paid media execution.
- Hands-on experience with one or more advertising platforms, such as Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads Manager, Reddit Ads, Google Ads/Bing Ads, and/or Campaign Manager 360.
- Experience supporting campaign launches, QA, asset management, tracking validation, and/or campaign monitoring.
- Strong attention to detail and problem-solving skills.
Responsibilities
- Create and configure campaigns, ad sets, audiences, ads, creative assets, and tracking parameters across advertising platforms, including Meta, LinkedIn, TikTok, Reddit, Campaign Manager 360, and programmatic DSPs.
- Validate campaign requirements, specifications, and deliverables before launch.
- Ensure campaigns, assets, and tracking are implemented accurately and according to internal standards.
- Support campaign launches and perform pre-launch and post-launch quality assurance checks.
- Perform platform and asset QA, identifying setup discrepancies, tracking issues, or delivery concerns.
- Validate creative files, URLs, UTMs, pixels, conversion events, and campaign naming conventions.
- Investigate and resolve campaign setup and technical issues with internal teams and platform partners.
- Traffic campaigns within platforms such as Campaign Manager 360, Google Ads, Bing Ads, and programmatic DSPs such as PulsePoint.
- Oversee campaign UTM tagging to ensure media is tagged correctly and trackable in Google Analytics.
- Monitor live campaigns across channels for delivery, pacing, tracking, creative, and other operational issues; document findings and escalate discrepancies to the appropriate channel lead.
- Support tracking validation and execution needs across advertising and measurement platforms.
- Learn channel-specific execution workflows, platform requirements, and campaign management best practices across social, programmatic, search, and display.
- Provide cross-channel execution support under channel leads, including campaign monitoring, status updates, documentation, and routine platform checks.
- Collaborate with Media, Social, Programmatic, Search, Creative, Analytics, and Project Management teams, proactively communicating project status, potential risks, and operational needs.
- Manage multiple projects and deadlines in a fast-paced agency environment.
- Contribute to campaign documentation, process improvements, and internal best practices.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
