Director, Cross Channel Engagement Lead (CCEL)

Amgen • Deerfield, IL

9d

About The Position

Amgen is seeking a Director, Cross Channel Engagement Lead (CCEL) to help transform its end-to-end global commercial capabilities. The role connects brand strategy with execution, partnering closely with U.S. Brand teams and cross-functional stakeholders to plan, produce, and deploy marketing tactics consistently and effectively across channels. The CCEL supports implementation of new processes, tools, and ways of working and helps drive adoption of GCCI capabilities.

The role coordinates discovery, onboarding, training readiness, ownership and handoffs, and progress tracking across assigned brands or workstreams. It surfaces dependencies and risks, resolves ownership gaps, and escalates decisions affecting readiness, execution, or scale. The CCEL works with brand teams, agencies, AIN Cross Channel Engagement Operations, commercial capability owners, GCCI Transformation, Media, Production, Channel Operations, and Business Analytics & Insights.

The position also supports cross-channel pilots and test-and-learns, promotes self-service tools and centralized capabilities, shares channel best practices and toolkits, and maintains a clear view of progress, decisions, risks, and opportunities. It partners with decision science teams on performance tracking and operational dashboards, and connects marketing needs to the teams that operate relevant content and channel workflows and platforms.

Requirements

• Doctorate degree and 4 years of marketing, content strategy, and/or engagement operations experience; or a master's degree and 7 years of such experience; or a bachelor's degree and 9 years of such experience.
• 10 or more years of experience in content operations, digital marketing, brand execution, or cross-channel engagement.
• Deep understanding of content deployment ecosystems, including CRM platforms, DAMs, tagging, and trafficking workflows.
• Experience coordinating onboarding, readiness, or adoption across teams in a matrixed environment.
• Experience facilitating training readiness and follow-up for new ways of working.
• Strong project and stakeholder management skills, with a record of successful cross-functional collaboration.
• Experience developing and optimizing executional playbooks, templates, and SOPs.
• Familiarity with content effectiveness and performance KPIs, including reuse, time to market, and audience engagement.
• Ability to translate strategy into action through detailed implementation plans.
• Strong analytical and organizational skills, including the ability to track executional performance and recommend improvements.
• Exceptional written and verbal communication skills, with the ability to influence across levels.
• Experience working with agencies, operations teams, and brand teams in matrixed environments.
• Comfort navigating ambiguity and leading change in evolving marketing environments.

Nice To Haves

• Familiarity with life sciences or regulated industries.

Responsibilities

• Coordinate cross-channel execution of customer capabilities with brand teams, vendors, agencies, GCCI Transformation, Media, Production, Channel Operations, and Business Analytics & Insights.
• Align onboarding readiness and workflow handoffs across brand teams, agencies, AIN channel operations, and enterprise owners.
• Clarify ownership, track deliverables and dependencies, identify gaps, and surface them to appropriate owners.
• Lead weekly pod interactions across GCCI channel operations teams to identify optimization opportunities and expand capability utilization.
• Educate teams and encourage use of self-service tools and centralized capabilities so brand teams can find, reuse, create, and deploy content.
• Share channel-specific best practices and toolkits to support brand team execution at scale.
• Support development and implementation of cross-channel pilots and test-and-learns involving new formats, journeys, and automation.
• Track and communicate onboarding progress, decisions, dependencies, risks, and opportunities to improve efficiency or capability adoption.
• Provide timely updates to brand stakeholders, AIN CCE Operations, and brand leadership, as appropriate.
• Capture lessons learned to inform future onboarding and scaling.
• Coordinate discovery with brand teams and agency partners to understand stakeholders, workflows, access and training needs, planned work, open decisions, and risks; translate findings into readiness actions and owners.
• Monitor industry content innovations and recommended practices.
• Partner with decision science teams to develop performance tracking and operational dashboards assessing execution quality, content utilization, and deployment efficiency.
• Connect marketing needs to teams operating relevant content and channel workflows and platforms, and coordinate requirements and handoffs.

Benefits

• Retirement and Savings Plan with generous company contributions
• Group medical, dental, and vision coverage
• Life and disability insurance
• Flexible spending accounts
• Discretionary annual bonus program, or a sales-based incentive plan for field sales representatives
• Stock-based long-term incentives
• Award-winning time-off plans
• Flexible work models where possible
• Career development opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Director