Associate Director, Channel Governance Lead

Novartis•East Hanover, NJ

1d•$160,300 - $297,700•Onsite

About The Position

As Associate Director, Marketing Program Governance, you will help transform digital and channel marketing across the US Integrated Marketing Organization (IMO) by establishing consistent, compliant governance across brands. You will strengthen accountability and accelerate digital experiences through proactive risk management, efficient operational processes, audit strategies, universal content standards, and clearly documented process mapping. This highly visible role shapes the strategy, delivery, and management of marketing programs. The position is based in East Hanover, New Jersey, and cannot be performed remotely. Relocation is not provided; only local candidates will be considered. Limited domestic and/or international travel may be required as defined by the business.

Requirements

Bachelor’s degree in a relevant field; Business, Marketing, Digital Media, Computer Science, Engineering, or Communications is preferred.
At least 5 years of experience in the pharmaceutical/biotech industry and/or digital marketing operations, including product, marketing, or technology launch experience.
At least 1 year of experience in management consulting, IT consulting, or analytics.
Working knowledge of FDA and pharmaceutical advertising and promotion guidelines, including proficiency in medical, legal, and regulatory (MLR) review and approval processes.
Deep understanding of advertising and creative development, digital channel requirements, and policies governing the digital ecosystem.
Proficiency with MLR systems such as Veeva Vault PromoMats, Aprimo Marketing Cloud, or similar digital asset management, workflow, or channel execution applications, as well as Microsoft Office and Adobe Acrobat.
Strong project and process management skills, including Agile methodology, risk identification and mitigation, and delivery under tight deadlines.
Ability to lead cross-functional teams, challenge the status quo, engage stakeholders at all organizational levels including senior leaders, and facilitate consensus in a rapidly changing environment.
Aptitude for developing emerging talent into leaders.

Nice To Haves

At least 2 years of functional experience in pharmaceutical/biotech marketing strategy, regulatory, marketing technology, marketing operations, IT, sales, or communications.
Experience with digital advertising and creative development, Drupal, and/or Salesforce Marketing Cloud (SFMC).

Responsibilities

Partner with marketing technology, privacy, regulatory, medical, and operations teams to launch compliant marketing capabilities.
Establish consistent channel execution requirements that strengthen compliance and operational efficiency.
Advance digital innovation across brands, applying an enterprise mindset and AI where appropriate.
Lead governance projects and provide channel expertise, including for headquarters-led email, electronic health records, and SMS.
Use Agile practices to standardize content requirements, workflows, stakeholder responsibilities, and channel documentation.
Gather requirements, define technical specifications, and test solutions before deployment.
Strengthen the Material Approval Process (MAP) through cross-brand oversight and centralized content capabilities, ensuring MAP/MIST and channel compliance.
Align stakeholders on program strategy and scope, and communicate opportunities, risks, and benefits to senior leaders.
Develop presentations, reference guides, system instructions, and Working Practice Documents.
Support internal and external audits and inquiries.
Use structured feedback and optimization cycles to improve content lifecycles, operational efficiency, and marketing performance while meeting commercial and compliance requirements.