Director, Cross Channel Engagement Lead (CCEL)
About The Position
The Director, Cross Channel Engagement Lead (CCEL) helps shape how marketing tactics are planned, produced, and deployed across channels as Amgen transforms its global commercial capabilities. Working in close partnership with U.S. Brand teams and cross-functional partners, the role connects brand strategy with coordinated commercial execution and supports the implementation of new processes, tools, and ways of working. The CCEL works with brand teams, agencies, AIN Cross Channel Engagement (CCE) Operations, and commercial capability owners to translate brand priorities into cross-channel execution and support adoption of GCCI capabilities. The role coordinates discovery, onboarding, training readiness, ownership and handoffs, and progress tracking across assigned brands or workstreams. It surfaces dependencies and risks, helps resolve ownership gaps, and escalates decisions affecting readiness, execution, or scale. The position also supports capability adoption, cross-channel pilots and test-and-learns, performance tracking, and operational dashboards. It monitors industry content innovations and recommended practices, shares execution guidance, and captures lessons that can inform future onboarding and scaling.
Requirements
- Doctorate degree and 4 years of marketing, content strategy, and/or engagement operations experience; or a master’s degree and 7 years of such experience; or a bachelor’s degree and 9 years of such experience.
Nice To Haves
- 10 or more years of experience in content operations, digital marketing, brand execution, or cross-channel engagement.
- Deep understanding of content deployment ecosystems, including CRM platforms, digital asset management systems, tagging, and trafficking workflows.
- Experience coordinating onboarding, readiness, or adoption across teams in a matrixed environment.
- Experience facilitating training readiness and follow-up for new ways of working.
- Strong project and stakeholder management skills and a record of successful cross-functional collaboration.
- Experience developing and optimizing executional playbooks, templates, and standard operating procedures.
- Familiarity with content effectiveness and performance KPIs, including reuse, time to market, and audience engagement.
- Proven ability to translate strategy into action through detailed implementation plans.
- Strong analytical and organizational skills, including the ability to track executional performance and recommend improvements.
- Exceptional written and verbal communication skills and the ability to influence across levels.
- Experience working with agencies, operations teams, and brand teams in matrixed environments.
- Comfort navigating ambiguity and leading change in evolving marketing environments.
- Familiarity with life sciences or regulated industries.
Responsibilities
- Work with brand marketing teams, vendors, and agencies to coordinate customer-capability execution with GCCI Transformation teams, Media, Production, Channel Operations, and Business Analytics & Insights partners.
- Coordinate readiness and workflow handoffs across brands or workstreams with brand teams, agencies, AIN channel operations, and GCCI enterprise owners; clarify ownership, track deliverables and dependencies, and surface gaps to appropriate owners.
- Lead weekly pod interactions across GCCI channel operations teams to identify optimization insights and expand capability utilization for brands.
- Educate teams and promote use of self-service tools and centralized capabilities so brand teams can find, reuse, create, and deploy content efficiently.
- Share channel-specific best practices and toolkits to support brand-team execution at scale.
- Support development and implementation of cross-channel pilots or test-and-learns involving new formats, journeys, and automation.
- Maintain and share concise updates on onboarding progress, decisions, dependencies, risks, and opportunities with brand stakeholders, AIN CCE Operations, and brand leadership as appropriate; capture lessons for future onboarding and scale.
- Coordinate discovery with brand teams and agency partners to understand stakeholders, workflows, access and training needs, planned work, open decisions, and risks; translate findings into readiness actions and owners.
- Monitor industry content innovations and recommended practices.
- Partner with decision science teams to deliver performance tracking and operational dashboards assessing execution quality, content utilization, and deployment efficiency.
- Connect marketing needs to teams operating relevant content and channel workflows and platforms, and coordinate requirements and handoffs.
Benefits
- Health and welfare plans for staff and eligible dependents.
- Retirement and Savings Plan with generous company contributions.
- Group medical, dental, and vision coverage.
- Life and disability insurance.
- Flexible spending accounts.
- Discretionary annual bonus program, or a sales-based incentive plan for field sales representatives.
- Stock-based long-term incentives.
- Award-winning time-off plans.
- Flexible work models where possible.
- Career development opportunities.
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What This Job Offers
Job Type
Full-time
Career Level
Director
