Associate Creator Manager - American Football

Electronic Arts•Orlando, FL

11d•Hybrid

About The Position

The Associate Core Creator Manager leads strategy, relationships, and programming connecting EA SPORTS American Football with engaged creator communities across Madden NFL and College Football. The role owns a year-round creator capability spanning launch, live service, and major franchise moments. It builds trusted creator relationships, develops programs that drive audience engagement and business impact, and creates high-performing content that can be amplified through creator channels, paid media, and the broader marketing ecosystem. The position maintains an always-on creator ecosystem that provides Madden NFL and College Football trusted access to core audiences, produces high-performing content, strengthens live-service engagement, and increases the effectiveness of broader marketing investment. The role works across Marketing, Franchise, Communications, Community, Paid Media, and Analytics.

Requirements

Strong experience in creator, influencer, social, community, or entertainment marketing.
Demonstrated ability to build trusted relationships with creators and external talent.
Experience developing integrated programs that connect audience engagement to measurable marketing or business outcomes.
Strong understanding of gaming, sports, and creator culture.
Ability to operate strategically while managing complex, fast-moving execution.
Strong cross-functional leadership, communication, and stakeholder-management skills.
Comfort using performance data and insights to evaluate effectiveness and evolve strategy.

Nice To Haves

Deep familiarity with football audiences is highly valuable.

Responsibilities

Own the Core Creator strategy across Madden NFL and College Football, developing year-round programming that supports franchise, audience, and business objectives.
Build and manage strategic creator relationships, serving as the primary partner for creators connected to the games, communities, and live-service ecosystem.
Lead major creator programs and activations, including Creator Capture, Open Directory, Creator Network, Creator Bullpen, Title Update programming, and paid creator campaigns.
Support live-service growth by activating creators around Ultimate Team, seasonal programs, competitive play, Drops, product updates, and other priority moments.
Develop high-performing creator content for creator audiences and downstream marketing channels, including paid media, clipping, and seeding.
Partner across Marketing, Franchise, Communications, Community, Paid Media, and Analytics to integrate creators into broader go-to-market and live-service strategies.
Measure and optimize creator performance using audience, engagement, and business results to improve programming and investment decisions.
Manage creator operations and execution, including contracts, rights, approvals, disclosures, embargoes, payments, and talent coordination.