Marketing Manager – American Football

Amer Sports Company•Chicago, IL

12d•Hybrid

About The Position

The Marketing Manager will lead marketing plans and activities that support avid-player outreach and grassroots engagement for American football and flag football. The role builds and manages global football marketing plans and budgets, develops consumer-relevant marketing programs, supports grassroots activation platforms, and grows a global football partnership ecosystem. The Marketing Manager also oversees product-launch briefs, football content development, the ambassador program, and experiential event activations. The role is based in Chicago, Illinois, in a hybrid work environment, and requires approximately 50% travel, including weekdays, weekends, and evenings as required by events and business needs.

Requirements

Bachelor’s degree from a four-year college or university in Marketing, Communications, or a related area.
At least 5 years of consumer marketing experience for a brand or marketing agency.
Experience building and leading marketing campaigns across digital, social, experiential, and retail channels.
Experience writing creative briefs and collaborating with design teams to develop campaign assets.
Experience managing contract negotiations with organizations and/or talent.
Excellent written and verbal communication, time management, and quantitative and analytical skills.
Advanced PowerPoint skills, including content development and professional formatting.
Proven ability to work with limited resources and budgets.
Self-motivated, takes initiative and ownership, and can develop programs and strategies and improve processes and platforms.
Ability to manage multiple projects in a dynamic environment, with strong organization, communication, and follow-through.
Collaborative problem-solving skills and ability to work cross-functionally in a team environment.
Approximately 50% travel availability, including weekdays, weekends, and evenings as required by events and business needs.
Authentic enthusiasm for sports, particularly American football.

Nice To Haves

MBA with a focus on marketing.
Familiarity with American football, especially flag football.
Experience working with content creators.
Retail marketing experience, including in-store and e-commerce.

Responsibilities

Build, manage, and track 360-degree global football marketing plans and budgets to support strategic alignment, operational efficiency, retail sales, and brand growth.
Collaborate with Marketing, E-Commerce, PR, Social, Sales, Retail, Creative, and Commercial teams to develop and execute consumer-relevant, on-brand American football marketing programs.
Support the Marketing Director in developing and executing grassroots activation platforms to engage target consumers and grow participation globally.
Identify, secure, and manage strategic partnerships; support football organizations including NFL FLAG, IFAF, and grassroots partners; and ensure contractual deliverables are completed.
Evaluate partnership opportunities across youth, high school, and adult segments and develop a scalable global football partnership ecosystem with clear assessments of strategic fit and value.
Develop strategic marketing briefs for avid-focused product launches and initiatives, and provide actionable feedback to creative teams.
Identify content needs and manage content creation through internal and external resources, partnering with social media teams to execute football content across relevant channels.
Oversee the football ambassador program, including contract management, recruitment, campaign planning, and execution.
Communicate marketing strategies, consumer insights, and category priorities in team planning sessions, sales meetings, and cross-functional business reviews.
Plan, attend, and manage experiential event activations to meet brand standards, reach target consumers, and support football growth objectives.
Perform other duties as assigned.