Associate Commercial Planning & Analytics Manager

Hasbro • Boston, MA

13h • $70,600 - $98,900 • Hybrid

About The Position

The Associate Manager, Commercial Planning & Analytics for Hasbro Pulse owns the day-to-day commercial planning and analytics work supporting eCommerce launches, promotions, and events. The role maintains launch tracking, coordinates asset delivery, develops item-level forecasts, manages sell-through reporting, and monitors performance so the team can act on emerging insights. Reporting to the Senior Category Manager, Hasbro Pulse, this position serves as the team’s operational and analytical backbone.

The role evaluates launch, promotional, customer, site, marketing, sales, and inventory performance across the Pulse portfolio. It develops and updates commercial and demand forecasts, identifies variances and inventory risks, supports budget, forecast, and Long-Range Planning processes, and recommends actions to improve inventory productivity. It also translates complex datasets into clear commercial insights, scenarios, and recommendations for the Senior Category Manager and broader team, partnering across Finance, Marketing, Connected Commerce, Brand, Product, Supply Chain, and Operations.

The position is based in Hasbro’s Boston, Massachusetts office on a hybrid schedule. Employees work onsite Tuesdays, Wednesdays, and Thursdays, with the option to work remotely or onsite Mondays and Fridays.

Requirements

• At least 2 years of progressive experience in commercial planning, category analytics, demand planning, merchandising analytics, revenue management, eCommerce analytics, or a related discipline.
• Strong forecasting capability, including experience using historical trends, comparable products, and actual performance to build and refine demand forecasts.
• Experience analyzing product, sales, and inventory performance in a consumer, retail, eCommerce, or direct-to-consumer environment.
• Strong organization and follow-through, including managing multiple launches and deadlines and coordinating with partners to keep work on schedule.
• Strong commercial judgment and ability to identify implications and recommend action, not just report data.
• Demonstrated ability to synthesize multiple data sources into clear business insights and executive-ready recommendations.
• Strong analytical capability and advanced proficiency with Excel and business intelligence or reporting tools.
• Experience with forecasting and planning systems; familiarity with demand-planning tools.
• Experience with customer, eCommerce, or digital analytics, including conversion funnels, customer cohorts, segmentation, retention, purchase frequency, and promotional effectiveness.
• Strong commercial storytelling skills and ability to distill complex analysis into concise recommendations for senior leaders.
• Intellectual curiosity and ability to independently identify questions worth investigating and investigate changes in performance.
• Understanding of eCommerce KPIs, including traffic, conversion, average order value, customer behavior, and promotional effectiveness.
• Experience partnering across Finance, Marketing, Merchandising, Supply Chain, Operations, and commercial teams in a matrixed organization.
• Strong communication skills and ability to explain complex analytical findings to analytical and non-analytical audiences.
• Ability to work in an evolving business where tools, processes, team structures, and priorities continue to develop.

Nice To Haves

• Previous eCommerce experience is preferred.
• A bachelor’s degree in business, Finance, Economics, Analytics, Supply Chain, or a related discipline is preferred.
• Passion for fan and collector culture and interest in the behaviors that drive engagement and purchasing within enthusiast communities.

Responsibilities

• Evaluate launch performance across the Pulse portfolio, establish benchmarks, and identify drivers of successful and unsuccessful launches.
• Analyze promotional and marketing activity to assess incremental demand, product response, and commercial effectiveness.
• Identify products or customer segments that may benefit from additional activation or support.
• Provide analytical inputs for merchandising priorities, promotional planning, CRM activity, and commercial calendar decisions.
• Develop post-activation and post-promotion analyses and recommend improvements for future commercial activity.
• Create a learning loop linking product launches, customer response, marketing activity, and future demand planning.
• Maintain the Pulse launch tracker, including item and timing, status, and readiness.
• Coordinate launch asset delivery by tracking creative, copy, and product assets from Brand, Marketing, and Product partners and following up on delays.
• Develop item-level commercial and demand forecasts using historical performance, comparable products and launches, category trends, and known commercial drivers.
• Update forecasts based on sales velocity, pre-order performance, customer demand signals, launch performance, and changing business conditions.
• Monitor forecast-to-actual performance and identify material variances, causes, and implications for revenue and inventory.
• Maintain a forward-looking demand view and flag potential upside, shortfalls, and inventory risks.
• Partner with the Senior Category Manager, Finance, Revenue Planning, and Connected Commerce teams to align commercial forecasts with current business expectations.
• Support budget, forecast, and Long-Range Planning processes with revenue assumptions, scenarios, and commercial insights.
• Maintain a commercial view of inventory health across the Pulse assortment with Connected Commerce and Operations.
• Identify inventory risks and opportunities, including overstock, constrained inventory, and changing sell-through expectations.
• Recommend and monitor actions to improve inventory productivity, including merchandising shifts, promotional support, forecast changes, and marketing prioritization.
• Analyze excess and discontinued inventory, including inventory position, demand trends, commercial levers, and financial implications.
• Partner with operational teams responsible for physical inventory management while providing commercial interpretation and recommendations.
• Lead inventory reviews and submissions for promotions and onsite events, recommending quantities and assortment based on demand signals, past results, and inventory position.
• Connect product and sales data with customer, site, and marketing signals to develop a holistic view of Pulse performance.
• Monitor commercial KPIs, including revenue, units, conversion, average order value, traffic, purchase frequency, customer mix, and loyalty behavior.
• Analyze customer behavior, including new versus returning customers, registered and loyalty-member performance, purchasing patterns, and category affinity.
• Partner with Connected Commerce teams to understand site performance, merchandising effectiveness, funnel behavior, and conversion trends.
• Assess how customer and site behavior affect product performance and incorporate those signals into commercial recommendations.
• Investigate meaningful changes in business performance and identify their underlying drivers.
• Own sell-through reporting across the Pulse assortment and provide real-time performance tracking during launches, drops, promotions, and events.
• Serve as a primary source of commercial insights for the Senior Category Manager and broader Pulse commercial team.
• Translate complex datasets into concise, actionable business recommendations and build regular performance views that explain results, outlook changes, risks, opportunities, and recommended actions.
• Proactively surface opportunities and issues, develop scenarios and sensitivity analyses, and support leadership evaluation of commercial trade-offs.
• Partner with Finance, Marketing, Connected Commerce, Brand, Product, and Supply Chain teams to ensure decisions use a consistent fact base.

Benefits

• Health and wellness programs
• Time off to recharge
• Financial well-being programs
• Life and family support
• Volunteer and community initiatives
• Learning and development
• Exclusive perks
• Employees may be eligible for annual and long-term incentives, depending on role, location, and eligibility.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed