Promoted Ads || Associate, Business Development

Live Nation Entertainment•New York, NY

About The Position

The Associate, Business Development supports growth of the Promoted Ads business development function, Ticketmaster’s proprietary advertising platform. The role combines prospecting, client support, business operations, and marketing coordination. The Associate maintains an accurate and active sales pipeline, supports day-to-day client and operational needs, and helps Directors focus on relationship-building and growth. The position also develops subject-matter expertise in Promoted Ads, leads product demos and discovery calls, and relays client feedback to Product. The role works cross-functionally with Product, B2B Marketing, Ad Operations, Finance, and other stakeholders to support client needs and business priorities. The expected compensation is $65,000–$70,000 USD; pay depends on factors including market location, qualifications, skills, and experience.

Requirements

1–3 years of experience in business development, sales, account management, marketing, or a related field.
Curiosity about event marketers—including promoters, venues, sports teams, and arts and theater organizations—and their goals and challenges; ability to build trusted relationships through listening and follow-through.
Ability to learn technical product details and the broader digital advertising and retail media landscape, and explain them clearly to different audiences.
Confidence and polish in client-facing conversations, including preparing and delivering product demos and presentations.
Strong organizational skills, attention to detail, and consistent follow-through.
Excellent written and verbal communication skills.
Ability to manage multiple priorities, meet deadlines, and own recurring workflows.
Collaborative, team-first approach and ability to work effectively across functions.
Strong problem-solving skills, including asking thoughtful questions to understand issues beyond the surface level.
Analytical aptitude, including the ability to pull, organize, and analyze basic performance, campaign, or business data to identify trends and flag potential issues.
Proficiency with Microsoft Office, especially Excel and PowerPoint, and Google Workspace tools including Sheets, Slides, Docs, and Drive.
Familiarity with CRM and pipeline-management platforms such as Monday.com, Salesforce, or similar tools.
Comfort learning new systems and working across multiple tools and platforms.
Interest in digital advertising, media, entertainment, and technology.

Nice To Haves

Experience with Asana, Jira, or similar project-management tools.

Responsibilities

Research, qualify, and prioritize prospective clients; onboard self-serve users and help them get started successfully.
Support initial prospect outreach and communications.
Maintain accurate prospect, activity, and next-step records in the CRM.
Identify ways to improve pipeline organization, follow-up consistency, and reporting.
Become a subject-matter expert on Promoted Ads and lead product demos and discovery calls tailored to client goals.
Represent client feedback to Product, including feature requests, competitive intelligence, and points of friction that may inform the product roadmap.
Support beta tests, feature launches, and go-to-market enablement for the Business Development team.
Translate campaign performance data into recommendations and potential upsell opportunities.
Support monthly billing by keeping billing documents current and organized for invoicing.
Draft process documentation and help ensure clarity across the team and cross-functionally.
Help respond to routine client questions, track requests, and follow through to resolution.
Troubleshoot basic issues, coordinate with internal teams, and keep clients and stakeholders informed.
Work with Product, B2B Marketing, Ad Operations, Finance, and stakeholders across the company to support client needs and business priorities.
Keep business development materials, presentations, case studies, and other resources current and organized.
Support marketing initiatives, including relevant industry events and year-end client gifting.
Prepare client-facing presentations, meeting materials, and internal updates.

Benefits

Medical, vision, dental, and mental health benefits for employees and family.
Access to a health care concierge and Flexible or Health Savings Accounts (FSA or HSA).
Free concert tickets.
Paid time off, including paid holidays, sick time, and personal days.
401(k) program with company match.
Stock reimbursement program.
New parent programs, including caregiver leave.
Fertility, adoption, foster, or surrogacy support.
Career and skill development programs through School of Live.
Tuition reimbursement and student loan repayment.
Volunteer time off.
Crowdfunding match.