Associate Business Development Manager - Davidson College
About The Position
Learfield is seeking a motivated sales professional to support its collegiate athletics sponsorship business at Davidson College. This hybrid role combines sales and partnership activation, with responsibilities spanning revenue generation, partner execution, account support, and operational assistance. The role offers exposure to the sponsorship process and opportunities to build relationships with clients, campus stakeholders, and internal teams. The Associate Business Development Manager develops and sells sponsorship packages, manages a personal book of business, and supports pipeline development, prospect research, outreach, proposals, deal closing, and renewals. The role also helps fulfill partnership assets, coordinate campaigns, support game-day operations and client hospitality, prepare partnership recaps, manage social media and proof-of-performance efforts, and assist the General Manager and property team with administrative and budgetary needs. Evening and weekend work may be required for games and events.
Requirements
- At least 2 years of experience in sales, marketing, sponsorship, client service, or a related field.
- Strong communication, organization, and presentation skills.
- Ability to understand client needs and build integrated marketing solutions.
- Ability to work in a fast-paced, team-oriented environment.
- Ability to work evenings and weekends as needed for game days and events.
Nice To Haves
- Experience supporting or executing sports sponsorships, including digital, social, signage, and experiential elements.
- Familiarity with CRM tools and Microsoft Office Suite, including PowerPoint, Excel, and Word.
- Bachelor’s degree from an accredited four-year college or university.
Responsibilities
- Develop and sell creative sponsorship packages to contribute to revenue and meet or exceed assigned sales goals.
- Manage a personal book of business and support pipeline development, prospect research, and client outreach.
- Execute the sales process, including prospecting, proposal development, closing deals, and managing renewals.
- Collaborate with activation, marketing, and operations teams to execute partner campaigns.
- Assist with fulfillment of partnership elements, including signage, radio, digital, social media, and in-venue promotions.
- Build and maintain relationships with clients, university partners, athletic department staff, and internal stakeholders; represent Learfield and the university.
- Represent the property at events, game days, and hospitality functions, providing a strong client experience.
- Support the creation of end-of-season recaps and other deliverables demonstrating partnership value.
- Assist in managing property social media accounts and proof-of-performance efforts.
- Provide general support to the General Manager and property team, including expense processing, invoicing, and budgetary needs.
- Attend and contribute to game-day operations and client hospitality events, including occasional nights and weekends.
- Stay informed about industry trends and best practices, brand activations, digital marketing tools, and emerging sponsorship platforms.
- Perform other related duties as required.
Benefits
- Medical, dental, and vision coverage
- Health Savings Account
- Life insurance and other insurance plans
- Flexible Paid Time Off, with a minimum of 10+ days annually
- Parental leave
- 20 paid holidays
- 401(k) with match
- Short- and long-term disability
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
