Associate, Brand Marketing

The Brand Marketing Associate at Daily Harvest will play a critical role in growing and scaling the brand across all marketing channels and customer touchpoints. They will work collaboratively with the Brand team to develop strategies and execution plans that build engagement with key segments, while also acting as a steward for the brand across all touchpoints. The ideal candidate should have experience in marketing, particularly in a brand or product marketing role, and be fluent in digital marketing channels. They should also be skilled in cross-functional collaboration, project management, and creative ideation.

• Work collaboratively with the Brand team to develop strategies and execution plans that build engagement with key segments, tracking performance, spend, and ROI.
• Act as a steward for our brand, protecting and maintaining its essence across all touchpoints, including acquisition, customer experience, partnerships, social, PR, and events.
• Support message identification and positioning for campaigns and food launches.
• Receives insights from Data to inform our strategy and white space.
• Develop creative briefs that clearly communicate our goals, strategic imperatives, timeline, and standards across multiple touchpoints.
• Partner with cross-functional teams across integrated marketing, culinary, strategy and ops to execute new food launches and brand campaigns, and other marketing programs.
• Support the development of in-depth competitive analysis and ample learning to make recommendations for our marketing efforts.
• Stay on top of emerging trends at the local and national level; keep a consistent pulse on the cultural landscape.
• Proactively identify opportunities to further communicate our brand mission.
• Work closely with PR and Social to support initiatives with content creators, influencers, and content to maximize impact.

• 3+ years of marketing experience, ideally in a brand or product marketing role in a fast-paced environment.
• Experience in eComm, DTC, Grocery, and/or CPG (food brands, a plus!)
• Fluency in digital marketing channels and building community via digital channels
• Experienced in cross-functional collaboration and project management
• Experience and comfort with creative ideation and campaign development
• Collaborative and skilled collaborator
• Data-driven and culture-obsessed
• Comfortable generating and articulating creative ideas in written and spoken prose
• Ability to develop strategies and execution plans that build engagement with key segments
• Ability to track performance, spend, and ROI
• Ability to act as a steward for the brand across all touchpoints
• Ability to support message identification and positioning for campaigns and food launches
• Ability to receive insights from data to inform strategy
• Ability to develop creative briefs that communicate goals, timeline, and standards
• Ability to partner with cross-functional teams to execute new food launches and brand campaigns
• Ability to support the development of competitive analysis and make recommendations for marketing efforts
• Stay up-to-date with emerging trends and cultural landscape
• Proactively identify opportunities to further communicate the brand mission
• Ability to work closely with PR and Social to support initiatives with content creators, influencers, and content to maximize impact.

• Unlimited PTO Plan + flexible working hours
• Equity participation
• 401K participation + company match
• Competitive medical, dental, + vision insurance
• Fun IRL + virtual quarterly team events, happy hours, + DH team gatherings to celebrate our co-workers
• Ancillary benefits: Commuter, Citi Bike discounts, + Health & Wellness Perks
• Annual company retreat
• Unlimited Daily Harvest in the office to keep you hustling, not hangry (...always stocked)
• In-office access to everything we create (including recipes in development)