Associate Marketing Brand Manager – Booker, My Favorite Neighbor, Harvey & Harriet, Sea Smoke

Constellation Brands•Paso Robles, CA

12d•Onsite

About The Position

The Associate Brand Manager assists in delivering specified business targets—including volume, profit, and share—through the development and execution of brand strategies and plans that support profitable growth of Constellation Brands’ Wine & Spirits Division portfolio. As a cross-functional team leader, this role works across disciplines and builds productive relationships with external partners to execute brand strategies. The position covers Booker, My Favorite Neighbor, Harvey & Harriet, and Sea Smoke brands and is based in Paso Robles, California, with additional locations in Lompoc, Los Angeles, and Santa Barbara, California. The Associate Brand Manager contributes to marketing strategy and planning, brand communications and promotions, event and direct-to-consumer programming, business analysis, and budget management. The role coordinates with Brand Management, Consumer Insights, Finance, Business Analysis, Media Planning, Retail/Trade Marketing, Field Sales, Hospitality, eCommerce, Wine Club, suppliers, agencies, and other partners. It requires up to 30% travel, occasional evening and weekend availability, and the ability to work in a normal office environment. The position is full-time, with a stated salary range of $96,700 to $153,600. Benefits include paid time off, medical, dental, and vision insurance, and a 401(k), among other benefits for eligible employees.

Requirements

Bachelor’s degree in a relevant field such as Marketing, Business, or Management.
Progressive experience in the CPG industry, with at least 3 to 5 years of brand management experience, or 1 to 2 years of brand management experience and an MBA.
Professional maturity, exceptional organization, and project management skills.
Strong writing, presentation, and verbal communication skills.
Strong commercial and financial acumen, including experience working with profit and loss statements.
Demonstrated ability to build and lead cross-functional teams and experience managing multiple agency partners.
Ability to manage complex project lists, priorities, budgets, and expectations of supervisors, functional groups, and agency partners.
Strong analytical skills and ability to use trend analysis, syndicated and customized research, and other information sources to produce actionable insights.
Strong interpersonal, persuasion, and communication skills, including the ability to communicate strategies and plans to senior management and the sales organization.
Ability to maintain sensitive and confidential information while fostering open, honest, and direct communication.
Ability to work effectively with ambiguity and maintain a positive, can-do approach.
Ability to lift 40 pounds occasionally and sit at a workstation for intervals of up to two hours.
Must have a valid U.S. Passport.
Must be flexible in work style and schedule, with travel up to 30% and occasional evening and weekend work.

Nice To Haves

Exposure to the beverage industry.
Exposure to brand strategy development, including consumer segmentation, targeting, brand positioning, and brand architecture.
Exposure to the annual brand planning process.
Exposure to developing creative briefs for agencies and internal support groups across the marketing mix.
Creativity and ability to evaluate creative work in the context of brand strategy.
Track record of others seeking out the candidate’s involvement and leadership on projects.

Responsibilities

Assist in developing and implementing short- and long-term marketing objectives and strategies.
Lead the development and execution of brand plans and tactics to achieve brand, business, and financial goals.
Assist the Brand Manager and Consumer Insights team with brand strategy, consumer segmentation, targeting, positioning, and research.
Participate in creative development and execution of national and local advertising campaigns across TV, radio, print, outdoor, trade, and alternative media.
Manage day-to-day brand budgets for assigned projects, including purchase orders, invoice processing, monthly budgets, and forecasts; coordinate with Finance to ensure forecast accuracy and align expenditures with volume and profitability expectations.
Lead brand business analysis with the Business Analysis Team and monitor brand and business performance against goals using internal and external data.
Work with Business Analysis and Finance to measure and analyze sales impact, wholesaler execution, and marketing expenditure profitability and return on investment.
Assist with national, regional, and local media plans and initiatives.
Work with Retail/Trade Marketing to develop brand promotions and direct national and local consumer promotion programming at retail.
Assist in developing permanent and non-permanent point-of-sale programs, premiums, and other brand materials.
Assist in identifying and developing event marketing programs, including sponsored events, charitable donations, and trade-related functions; coordinate event strategy and execution with the luxury events team for events and auctions.
Partner with Hospitality, eCommerce, and Wine Club teams to ensure consistent direct-to-consumer programming and with eCommerce to maintain brand standards.
Communicate assigned marketing programs clearly and consistently with internal and external partners, including Field Sales, Management, and Corporate Communications.
Participate in market visits and Business Unit planning and review meetings.
Use competitive, category, consumer, shopper, and retailer insights to validate and optimize concepts that drive growth and meet objectives.
Prepare materials for executive updates, internal and external sales and retailer meetings, and Stage Gate meetings.
Manage project priorities and budgets, and allocate spending efficiently within budget parameters.
Travel up to 30% and be available to work evenings and weekends occasionally as required.