Associate Brand Manager - Homeplace

Sazerac Company•Frankfort, KY

3d•$81,000 - $121,000

About The Position

The Associate Brand Manager - Homeplace supports the development and execution of Homeplace strategy, annual visitor-acquisition and activation plans, programming calendars, and budgets. The role helps bring priority Sazerac brands to life across Buffalo Trace Distillery, Sazerac House, and global Homeplaces through distinctive visitor experiences, launches, and campaigns. It works closely with Homeplace leaders, Brand Marketing, Communications/PR, Operations, Retail, Food & Beverage, Finance, Compliance, agencies, and suppliers to deliver attendance, engagement, and business objectives. Preferred locations are Buffalo Trace Distillery or Sazerac House; the role is also open to Sazerac’s approved hire states.

Requirements

Bachelor's degree.
At least 1 year of relevant experience.
Experience working cross-functionally across multiple functions.
Demonstrated ability to manage multiple projects simultaneously.
Strong organizational, planning, analytical, and problem-solving skills.
Proficiency with Microsoft Office and business systems.
Ability to learn new systems and processes quickly.
Ability to influence and communicate effectively with all levels of the organization.
Ability to travel up to 25%.

Nice To Haves

Experience in hospitality, tourism, visitor attractions, experiential marketing, or CPG.
Experience presenting to or working with senior leadership.
Experience managing external agencies.
Experience supporting brand launches, campaign activations, or new visitor-experience initiatives.

Responsibilities

Support cross-functional plans to grow attendance, consumer engagement, and commercial contribution across Buffalo Trace Distillery, Sazerac House, and global Homeplaces.
Support execution of the strategic plan, annual marketing plan, activation plan, and budget to achieve sales and profit objectives.
Lead development of seasonal programming, special experiences, and new initiatives that strengthen the consumer experience and drive visitation.
Translate priority Sazerac brand launches and campaigns into relevant Homeplace experiences in partnership with brand teams.
Manage agency and cross-functional development of creative assets, PR, digital content, and marketing materials supporting Homeplace programs and visitor acquisition.
Allocate time and resources across Buffalo Trace Distillery, Sazerac House, and global Homeplaces using attendance, NPS, revenue, and campaign-performance data; turn insights into actions and business-review recommendations.