Associate Brand Manager, Similac Delivery & Performance - Nutrition - Columbus, OH

Abbott • Columbus, OH

20d • Onsite

About The Position

The Associate Brand Manager, Similac Delivery & Performance position is based in Columbus, Ohio, within Abbott’s Nutrition Division. The role supports translating brand strategy into measurable commercial results across retail channels through analytical work and business partnerships. It supports commercial analytics, performance measurement, pricing architecture, assortment optimization, and demand forecasting for the Similac portfolio. The Associate Brand Manager uses consumer, shopper, syndicated, financial, and retail performance data to identify opportunities, inform decisions, and support profitable growth. The position calls for an analytical mindset, the ability to turn insights into business actions, and collaboration with cross-functional partners to achieve portfolio objectives.

The role serves as the business performance lead for Similac, develops data-driven recommendations, supports forecasting and scenario planning, evaluates retail and revenue-growth opportunities, and contributes to brand and product launch execution. It works closely with Marketing, Sales, Finance, Supply Chain, Insights & Analytics, R&D, Regulatory Affairs, Shopper Marketing, and Executive Leadership. This is an on-site role, not a remote role. Travel is 10% of the time. Abbott will not provide sponsorship for this role, including OPT, and relocation assistance is not offered.

Requirements

• Bachelor’s degree required, preferably in Marketing, Business, Economics, Analytics, or a related field.
• 2–5 years of experience in Brand Management, Commercial Strategy, Revenue Growth Management, Category Management, or Consumer-Packaged Goods Marketing.
• Strong analytical mindset and ability to connect insights to business actions.
• Strong financial acumen, including P&L management, pricing analysis, ROI optimization, and trade investment evaluation.
• Exceptional communication, presentation, and executive storytelling capabilities.

Nice To Haves

• MBA strongly preferred.
• Experience with forecasting, demand planning, profitability analysis, and business performance management.
• Experience analyzing syndicated data sources such as Circana/IRI, Nielsen, Numerator, retailer POS data, and shopper insights.

Responsibilities

• Translate data, insights, and market trends into actionable growth strategies for Similac.
• Analyze consumer, shopper, retailer, and syndicated data to identify consumption drivers, growth opportunities, risks, and market dynamics.
• Develop data-driven recommendations to maximize revenue, profitability, and market share.
• Support business forecasting, scenario planning, and demand projections for financial and operational decision-making.
• Analyze pricing elasticity, promotional effectiveness, assortment optimization, and retail performance.
• Evaluate distribution and whitespace opportunities, as well as channel expansion strategies.
• Optimize trade and shopper marketing investments through ROI analysis, performance measurement, and post-event evaluations.
• Partner with Sales and Category Leadership to develop retailer strategies and customer-facing growth stories.
• Translate brand positioning and marketing strategies into retail programs that drive consumer conversion and customer growth.
• Partner with Innovation teams on new product launches, including business case development, launch analytics, pricing recommendations, and commercialization planning.
• Develop executive-level recommendations supported by analytics and strategic rationale.
• Assist with National Sales Meeting content, business planning materials, and senior leadership presentations.
• Collaborate with cross-functional teams to advance business objectives.
• Influence senior stakeholders through fact-based recommendations and strategic storytelling.
• Build cross-functional alignment for execution of growth initiatives and business priorities.

Benefits

• Career development opportunities with an international company.
• Employees may qualify for free medical coverage in the Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• Retirement savings plan with high employer contribution.
• Tuition reimbursement.
• Freedom 2 Save student debt program.
• FreeU education benefit, an affordable and convenient path to earning a bachelor’s degree.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level