Associate Brand Manager - Crown Royal
About The Position
Diageo is seeking a high-performance Associate Brand Manager to help drive the Crown Royal brand purpose in culture and deliver sustainable growth. The role implements large-scale growth drivers and is accountable for budget and performance across the full trademark. It offers breadth, autonomy, and exposure to senior leadership, with a strong emphasis on collaboration within the brand team and across functions. The successful candidate will lead Crown Royal experiential programming and on-premise strategy, support renovation and new product launch execution, manage the trademark budget, and build effective relationships with agencies and internal partners. The position also drives internal communications about the brand, cultivates divisional alignment, and delivers business insights and performance analytics.
Requirements
- Undergraduate degree or equivalent experience.
- 3–5 years of marketing experience with a proven track record of creating and implementing successful brand strategies.
- Strong relationship-building and influencing skills.
- Strong quantitative thinking and comfort and expertise in analytics and business performance.
- Ability to demonstrate consumer insight, creativity, and flair.
- Ability to maintain a positive outlook amid challenges, problem-solve effectively, and make decisions.
- Ability to enroll and motivate a large, complex commercial organization.
- Ability to manage multiple projects, prioritize effectively, and drive action.
Nice To Haves
- Consumer goods experience.
- Experience in three-tiered industries or the alcoholic beverage industry.
- US experience.
Responsibilities
- Lead Crown Royal’s experiential programming throughout the year, collaborating with functions, agency teams, and commercial teams, including execution of NFL and Country Music experiential programming.
- Build and lead the on-premise strategy and ambassador program to drive visibility and growth in this channel.
- Lead team renovation execution and support the brand team, director, and innovation team with new product launch planning and execution.
- Manage the full Crown Royal trademark budget, stay on target, drive efficiencies, and operate within Diageo processes.
- Build day-to-day relationships with agencies and internal cross-functional partners, driving excellence in creative, communications, and commercial planning.
- Drive internal PR for Crown Royal by celebrating brand successes and sharing key brand information across Diageo.
- Cultivate divisional relationships to align stakeholders behind brand strategy and investment plans.
- Deliver business insights and performance analytics through regular and ad hoc reporting.
Benefits
- Highly competitive rewards and benefits package.
- Healthcare benefits for US-based employees.
- Retirement benefits for US-based employees.
- Short-term and long-term disability coverage for US-based employees.
- Basic life insurance for US-based employees.
- Wellness benefits for US-based employees.
- Industry-leading parental leave for US-based employees.
- Additional rewards may include an annual incentive payment and stock awards.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
