Associate Brand Communications Consultant
About The Position
The Associate Brand Communications Consultant helps shape brand strategy and creative work that drives demand and connects with Southwest Customers and Employees. The role leads development of integrated campaigns across broadcast, digital, social, email, web, print, and out-of-home, working with internal Creative Teams, agency partners, and cross-functional Business Leaders to translate priorities into briefs, plans, and on-brand executions. The Consultant reviews creative to uphold Southwest’s voice and standards, manages work to schedule and budget, and presents a point of view to secure alignment and approvals. The role executes programs and campaigns that modernize the Southwest brand, turning insights into storytelling and actions that build brand preference, support business priorities, and deliver measurable results. The position is based at Southwest’s Dallas, Texas Headquarters and requires working onsite during business hours. Applicants must be U.S. citizens or currently authorized to work in the United States; work authorization sponsorship is not available.
Requirements
- High School Diploma or GED.
- Intermediate-level experience and knowledge in marketing, advertising, journalism, or communications.
- Intermediate-level experience and knowledge in advertising campaign development and execution across broadcast, digital, print, and out-of-home.
- Intermediate-level experience and knowledge managing timelines and asset deliverables.
- Knowledge of production processes for paid mediums, including broadcast, print, and out-of-home.
- Skills in Excel, PowerPoint, and Word.
- Ability to think strategically and evaluate work from both creative and strategic perspectives.
- Ability to handle multiple projects, prioritize effectively, and meet set timelines.
- Effective written and verbal communication skills.
- Ability to deliver quality work in a low-cost environment.
- U.S. citizenship or authorization to work in the United States; sponsorship is not available.
- Must be at least 18 years old and comply with Company attendance standards.
- Must maintain a well-groomed appearance in accordance with Company appearance standards.
Responsibilities
- Collaborate with internal creative teams and advertising agency teams to develop and execute campaigns for national and local initiatives.
- Coordinate across departments to deliver projects and services on time, within budget, and within agreed scope.
- Review creative work to ensure it aligns with the Southwest brand vision and voice, follows brand standards and guidelines, and supports business priorities.
- Develop strategic and creative briefs that clearly outline expectations for creative teams.
- Assist in presenting creative work to key stakeholders, sharing a point of view and gaining alignment and approvals.
- Work with the leader to align on priorities, constructively address project work, and build personal development plans.
- Perform other job duties as directed by Employee's Leaders.
Benefits
- Free travel on any open seat on Southwest flights for the employee and eligible dependents.
- Company contributions to the Retirement Savings Plan of up to 9.3% of eligible earnings.
- Potential annual Profit Sharing contribution to the Southwest Retirement Savings Plan, at the Company's discretion.
- Competitive health insurance for the employee and eligible dependents, including pets, with plan options starting on the first day of employment.
- Additional bonus opportunities for eligible Leadership and individual contributor roles, awarded at the Company's discretion.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
High school or GED
