Associate Brand Communications Consultant

Southwest Airlines • Dallas, TX

3d • Onsite

About The Position

The Associate Brand Communications Consultant helps shape the strategy and creative work that support Southwest’s business priorities, drive demand, and connect with Customers and Employees. The role leads development of integrated campaigns across broadcast, digital, social, email, web, print, and out-of-home, working with internal Creative Teams, agency partners, and cross-functional Business Leaders to translate priorities into clear briefs, plans, and on-brand executions.

The Consultant reviews and refines creative work to uphold Southwest’s voice and standards, manages work to agreed timelines and budgets, and presents a point of view to gain alignment and approvals. The role executes programs and campaigns that modernize the Southwest brand, turning insights into actions and compelling storytelling to build brand preference, support business priorities, and deliver measurable results. The position is based at Southwest’s Dallas, Texas Headquarters and requires working there during business hours.

Requirements

• High School Diploma or GED.
• Intermediate-level experience and knowledge in marketing, advertising, journalism, or communications.
• Intermediate-level experience and knowledge in advertising campaign development and execution across broadcast, digital, print, and out-of-home.
• Intermediate-level experience and knowledge managing timelines and asset deliverables.
• Knowledge of the production process for paid mediums, including broadcast, print, and out-of-home.
• Excel, PowerPoint, and Word skills.
• Ability to think strategically and evaluate work from both creative and strategic perspectives.
• Ability to handle multiple projects, prioritize effectively, and meet set timelines.
• Ability to communicate effectively in written and verbal formats.
• Ability to deliver quality work within a low-cost environment.
• Must be a U.S. citizen or have authorization to work in the United States; work authorization sponsorship is not available.
• Must be at least 18 years of age.
• Must comply with Company attendance standards and appearance standards.

Responsibilities

• Collaborate with internal creative teams and advertising agency teams to develop and execute advertising campaigns for national and local initiatives.
• Support cross-departmental coordination to ensure projects and services are delivered on time, within budget, and within agreed scope.
• Review creative work to ensure assets support the Southwest brand vision and voice, adhere to brand standards and guidelines, and align strategically with business priorities.
• Deliver strategic and creative briefs that clearly outline expectations for creative teams.
• Assist in presenting creative work to key stakeholders, sharing a point of view and gaining alignment and approvals.
• Work with the leader to align on priorities, constructively address project work, and build personal development plans.
• Perform other job duties as directed by the Employee’s Leaders.

Benefits

• Free flights on any open seat on Southwest flights for the employee and eligible dependents.
• Company contributions to the Retirement Savings Plan of up to 9.3% of eligible earnings.
• Potential annual Profit Sharing contribution to the Southwest Retirement Savings Plan.
• Competitive health insurance for the employee and eligible dependents, including pets, with coverage options starting from the first day of employment.
• Additional bonus opportunities for eligible Leadership and individual contributor roles, awarded at the company’s discretion.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: High school or GED