Sr Brand Communications Consultant
About The Position
The Sr Brand Communications Consultant helps shape the strategy and creative work that supports Southwest Airlines’ next chapter, drives demand, and connects meaningfully with Customers and Employees. The role guides internal creative teams and agency partners in developing integrated advertising across broadcast, digital, social, email, web, print, and out-of-home channels, ensuring work is on brief, on time, and on budget. The Consultant partners with leaders across Marketing, Operations, and Finance to translate strategy into creative platforms, optimize briefs, and align work with Southwest’s brand vision, voice, and business priorities. This position is based at Southwest’s Dallas, Texas Headquarters and requires working there during business hours. Air travel with overnight stays may be required for production development. Applicants must be U.S. citizens or currently authorized to work in the United States; work authorization sponsorship is not available.
Requirements
- High School Diploma or GED.
- Expert-level experience and knowledge in marketing, advertising, journalism, or communications.
- Expert-level experience and knowledge in developing and executing advertising campaigns across broadcast, digital, print, and out-of-home.
- Expert-level experience and knowledge reviewing, understanding, and evaluating briefs.
- Expert-level experience and knowledge managing timelines and asset deliverables.
- Expert knowledge of production processes and budget requirements across multiple mediums, including broadcast, digital, print, and out-of-home.
- Advanced knowledge of media and channel best practices within a communications ecosystem.
- Proficiency with Microsoft Excel, PowerPoint, and Word.
- Skill in writing and developing creative briefs, prioritizing effectively, and meeting set timelines.
- Skill in evaluating performance results and identifying opportunities for optimization.
- Ability to think strategically and evaluate work from creative and strategic perspectives.
- Ability to communicate effectively in written and verbal formats and deliver quality work in a low-cost environment.
- Must be a U.S. citizen or have authorization to work in the United States; sponsorship is not available.
- Must be at least 18 years old and comply with Company attendance and appearance standards.
- Ability to perform duties at a limited-space workstation, desk, or office for extended periods; communicate and interact in English; and use a computer and office productivity tools with sufficient speed and accuracy.
- Must work from the Dallas, Texas Headquarters facility during business hours.
Nice To Haves
- Experience in campaign management.
- Experience providing creative feedback and managing agency relationships.
- Experience in project management.
- Experience setting objectives aligned with business needs.
- Experience applying consumer research and insights to strategy development.
Responsibilities
- Lead internal creative teams and advertising agency teams in developing and executing advertising campaigns for national and local initiatives.
- Coordinate across departments to ensure projects and services are delivered on time, within budget, and within agreed scope.
- Guide creative work to align with Southwest’s brand vision, voice, standards, guidelines, and business priorities.
- Optimize strategic and creative briefs to inspire work consistent with the brand vision and clearly define creative deliverables.
- Present creative work to stakeholders, explain a point of view, and gain alignment and approvals.
- Assess operational performance, creative performance, and customer insights to identify challenges and opportunities to improve performance.
- Identify process improvements, evolving business needs, industry trends, and developments in advertising and marketing.
- Perform other job duties as directed by the Employee’s Leaders.
Benefits
- Free travel on any open seat on Southwest flights for the employee and eligible dependents.
- Company contributions to the Retirement Savings Plan of up to 9.3% of eligible earnings.
- Potential annual Profit Sharing contribution to the Southwest Retirement Savings Plan, at the Company’s discretion.
- Competitive health insurance for the employee and eligible dependents, including pets, with coverage options beginning on the first day of employment.
- Additional bonus opportunities for eligible Leadership and individual contributor roles, awarded at the Company’s discretion.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
High school or GED
